You’re all pumped up! You’ve been working hard on a new layout and have tons of ideas and wonderful miracles to show
online world. One problem, how do you let people know you exist?When I first started Pixel2life.com back in January 2004, I already had a large amount of friends in
gaming community that I knew would visit my site to check it out, but I wanted to get a targeted audience of visitors. People that would be interested in
content I had to offer them. I love my friends in
gaming community (some of which I’ve known for over 6 years), but only a small portion of them really cared about design. So through trial and error, I’ve found ways to increase my traffic by targeting
proper audience without having to pay for it. These methods don’t compare to buying targeted traffic, but it’s
next best thing. P2L is not a profit oriented website, so I don’t exactly have tons of cash to spend on Ad campaigns.
First off, I must stress
importance of a quality design and quality content. You can draw as much traffic as you want, but without a quality website that will interest your guests, you’ll never make it to their coveted Bookmarks. In
case of design oriented websites for example, there are millions of personal websites that have a few wallpapers, a personal portfolio a shoutbox , and loads of spelling errors. What makes your site better than
rest that would warrant someone to re-visit? Be original, provide quality content, and update often. It’s that simple. If you’re not willing to commit to those rules, don’t bother trying to be
next DeadDreamer or Shiver7. I may write an article in
future regarding this topic in a bit more detail, but for now, I’ll assume your site is a smoking gun and ready for
eyes of
world.
Before you start anything, optimize your site for search engines. You should have a title, meta keys for keywords and description, and nice full sentences in
body of your site. Keyword density is important and with proper SEO techniques, hits from search engines will grow quite a bit. Make sure you customize each page as required. A page about 3D Modeling should not have
same keywords as a page about your graphic portfolio. And remember to include
main keyword(s) in your title. If you’re not sure what exactly to do, check out these results on Google for keyword optimization: http://www.google.ca/search?q=keyword+optimization&ie=UTF-8&hl=en&meta=
For Pixel2life.com, our first month of operation (January 2004) yielded about 200 hits from Google. After spending a week or so correcting my lack of meta keys and keyword density, I received well over 28000 hits from Google in June. This isn’t simply because I worked
keywords, but it had a large hand in it. The other part of
puzzle is reciprocating links.
Now I don’t work for an SEO, nor do I pretend to be an expert in
field, but in my experience,
more reciprocating links to Pixel2life.com on other websites,
higher my Google ranking climbs. In some of my main keywords, I wasn’t even in
top 1000, but after a few months of affiliating and spreading
word, I place in
top 5 in many principal keyword searches. Examples include:
http://www.google.ca/search?q=cinema+4d+tutorials&ie=UTF-8&hl=en&meta= http://www.google.ca/search?hl=en&ie=UTF-8&q=swift+3d+tutorials&meta= http://www.google.ca/search?hl=en&ie=UTF-8&q=photopaint+tutorials&meta=
You can check your google rankings for your choice of keywords at http://www.googlerankings.com
AFFILIATE! It’s important to affiliate and get
word around about your site. Do a search on Google for sites similar to your own or have something to do with
topic your site is about and ask
webmaster if they would like to exchange 88x31 pixel banners or text links. If you have a good site, then many webmasters won’t care about your traffic, because they know it will climb in fairly short order if your site is obviously a quality link. I have affiliated with many sites that do not get
same traffic as I do because I love their site and I think my visitors will enjoy it too. So don’t be shy - just ask! It’s not like they’re going to sue you for asking. The worst that will happen is you won’t get a response or you’ll be declined. I’ve been declined many times… it doesn’t hurt, trust me. Don’t send a generic cut and paste email to
webmaster either. Send an email addressed to them personally and let them know you’ve actually checked out their site and why you think you could mutually benefit from exchanging links. Be polite, check your spelling and make sure you send them your details including a short description of your site, current traffic, URL and how you can be reached.