Promoting your website via Start Page Exchanges is a bit like holding up a sign at
airport - lots of people see you but nobody cares. Basically, with Start Page Exchanges, you set your browser home page to display a special URL given to you when you join
Exchange and other members do
same. Their websites show up as your browser home page and your website shows up as theirs. This guarantees extra hits to your website, but
quality of
traffic isn't
best. There's little or no targeting so your message rarely reaches
right people.
Furthermore, Start Page Exchanges are closed systems. In other words, your site is only being promoted to those people who are ACTIVELY using
system. The same surfer will probably see your website several times over.
Fortunately, with a little bit of work, you can devise a Start Page Exchange strategy that will get several systems working simultaneously and bringing in high-quality, targeted traffic - not just from members of
exchange itself, but from right across
Internet. Here's how it works...
STEP 1 - GET YOUR PAGE RIGHT...
Develop a web page especially for
Start Page Exchanges. This can be a page from your website (if it's a real attention grabber) or it can be something separate altogether. The important thing is that this page has got to scream "LOOK AT ME!"
Remember,
only people who use Start Page Exchanges are webmasters. If your own product or service isn't of interest to webmasters, it will be a hard sell. Find a product or service that has a good affiliate program and that's geared towards
needs of webmasters. Promote that product via your Start Page Exchange page. Try to offer something for free - an e-book, a demo, a free trial, or whatever. Many of
better affiliate programs will give you free stuff to promote. The ClickBank MarketPlace is a good place to start looking: http://clickbank.com/marketplace/
By way of example, take a peek at
page I use on
Start Page Exchanges: http://www.bizzydays.com/47k/
Now that you've got an attention-grabbing page that's geared towards webmasters, let's move on...
STEP 2 - DOUBLE THE TRAFFIC...
This is where we add some extra elements to
page that brings in lots of extra traffic from outside
exchanges.
If you looked at my example page and then closed it, you'll have noticed that a separate window then opened in
background. That Window was 'delivered' by ExitExchange: http://www.bizzydays.com/resources/exitexchange.htm.