Copyright © 2003 Priya Shah
Leadership, Visualization, Goal-setting, blah, blah...
All network marketers have heard that jargon at one time or another. But you know what? It's just that - Jargon.
When you share with your team, lessons you have learnt while building your business - that's Leadership.
When you imagine that new car or house on beach, that you're going to buy next year with income from your business - now that's Visualization.
And when you plan exactly how you're going to go about getting that new car or house - well, that's Goal-setting.
It's that simple...
And yet people complicate it so much that they write entire books, and have entire courses to teach you these "skills."
But they're missing whole point, really. Because network marketing is really about customers.
Think about it.
Why do companies get into network marketing? DUH. To sell products, of course!
And why do they choose to sell their products through network marketing?
Because network marketing is really most efficient way of selling products.
After all it's all about people selling (or recommending) products they USE to their own network of friends and acquaintances. To people who TRUST them.
So if you want to serve your customers better through your network marketing business, here are a few things to ask yourself.
1. Are you in service business or recruitment business?
If you are in business of helping people - whether to become healthier, or financially independent - you should consider yourself as providing a service. And a service runs on customers.
Sure, there are plenty of people out there who want to start a home business or join a business opportunity.
But if you focus on opportunity, you'll be competing with a whole lot of other, more established networking companies, for a new prospect's time and money.
Instead, if you focus on your products (and I'm assuming they are unique, excellent products that meet a real need), you'll have very little competition.
Besides, it's so much easier to sell a product than to sell a dream.