Copyright © Cecilia Chang
Do you once join or are you in these business now?
MLM or Network Marketing which is a very good sales strategy starts out from western countries.
Its strategy flow goes like this, a networker sell products to consumers thus consumers also become a networker so on. This network expands rapidly and slowly into a human pyramid whereby people expand from one > two > four and so on...
This kind of business saves rental and advertising fees. Do you agree? But this business has recently become worse. Many companies open up to cheat people. Below is a case study extract from a newspaper.
A 20 yrs old son forces his dad to buy a normal mattress at $2.7k. He says that special mattress stimulates blood circulation, keep one’s fit and when use for a long time, it can prevent cancer and high blood pressure. Is it so fantastic?
An actually healthy dad gets so mad that he may now have some symptoms of high blood pressure. He’s been in business world for a long time and experienced so many things but never came across such thing before. It’s not that he can’t afford to buy that mattress but he thinks that if he buys, it’s like criticize his knowledge.
His son goes to seminars, meetings and he came home to force his dad to support him in his business. If his dad doesn’t buy, he’ll not meet criteria to be a networker. Showing others that he never put in effort in his first step towards his business.
His son was actually in England for his studies. But while surfing around on web, he found this company and joins them so he stopped his studies without informing his parent. As his parent to motivate him, they have no choice but to allow his son to continue with his business.
Slowly his dad feels that things are not getting right. He never goes out to promote his products to other people but only to their relatives. His company even called him during midnight, asking him to go for meeting. All his colleagues smoke, drink and party while listening to successful people experiences.