Sharing information is what internet does best. One of ways it does this is with electronic magazine web sites or ezines. Classics of genre include Time Magazine Online Edition (www.time.com) and NASCAR (www.nascar.com). There are thousands more. They have a huge appetite for content. And many of them would like articles from you.

There are two reasons you would want to contribute content to an ezine. The first is to promote your site and sell something. The second is to improve your search engine ranking.

In first instance, imagine you sell yellow stripes – kind people put on asphalt in parking lots. If you can't imagine yellow line biz imagine your are in computer systems for parking garages, or construction and build parking garages, or are a real estate developer. What ever you are, you want to connect to parking lot industry. How do you do it with ezines?

First, you find web sites devoted to parking and parking lots that accept content from people like you. Believe it or not, there really are web sites for parking that will accept your articles to use as their content. To find such a site, go to your search engine, Yahoo was used for this example, and search for:

“submit article” +parking

The quotes mean words "submit article" must be together in search listing. The plus means word parking must be someplace in search result. This search produced 308 results including:

Guidelines for Articles - ... Style Rules. The Parking Professional's style guidelines ensure that its articles re uniform and accurate. ... Submit Article Online Now. ...

The name of your web site is fundamental to your success. In physical world you can have a difficult to remember name and overcome it with a great location, convenient parking, low prices, great quality or some combination of these. A hard to remember name may even be an advantage in some cases. A name like TCBY (which doesn't predict service and is difficult to remember) doesn't hurt sales because yogurt is an impulse buy and success depends on foot traffic. But Internet is different. It is better if people can remember your name!

What makes a great name? Opinions vary but here are some facts.

A great name is memorable. Perfectly memorable names include Amazon.com and Yahoo.com. Equally memorable names include www.pitneybowes.com (the people who make machines to put postage on letters), www.fedex.com, and www.realty1.com. Amazon and Yahoo are memorable because they aren't obvious while others are memorable because they are obvious.

Some great names are acronyms. www.ibm.com and www.ups.com prove that acronyms work just fine. But some really terrible names are acronyms too. Other acronyms are misleading (who do you expect to be at end of www.aa.com? Alcoholics Anonymous or American Airlines?). In my opinion, acronyms are best reserved for people who have a billion dollars to sink into advertising and branding. Otherwise, you risk getting lost in acronym soup.

A great name for a web site is also recognizable from real world. In Internet bazaar I think people still like to do business with people they have heard of and know. For instance, who do you think is on other end of www.margaritaville.com? And we know who is on other end of www.whitehouse.gov.