Why participate in a MLM or network marketing company then? The lure of joining a MLM has great appeal: It allows you to work part-time, gives you an opportunity to build residual income and you become a small business owner. MLMs have created many millionaires. Those who are successful testify that it is a result of hard work, continuous prospecting, motivating and training others.

The concept of MLM is simple. Instead of paying huge advertising sales and marketing costs to promote their products, MLM companies convert their loyal customers into a huge sales force. They rely on word-of-mouth to do marketing. The commission from savings on employing sales staff, advertisement and promotions is paid to you instead. It is a win-win situation for both company and MLMer.

If you decide to join one, please note that many MLMs require an initial investment. Before making such an investment, here are 10 tips on how to choose a good MLM program to promote:

1. Choose a program that you like or have some interest in. The best way to know if this is a program you wish to promote is whether you are interested in purchasing product for your own use. If so, chances will be that there will be others who will be interested in same program.

First & foremost understand that "you" are key variable in that success. Per Tony (thanks buddy) list of factors could include:

-- your method of contact -- your copywriting abilities -- your phone skills -- your company -- your product -- your pay plan -- investment -- your confidence -- their confidence in you -- your ability to create relationships -- your follow-up -- and a million other things.

Bluntly....understand that quality leads are just one component. The rest....quite literally....is in your hands. DON’T FORGET THIS FACT!!

I've tried leads from most of current leads programs....for my money (literally) I've stuck with one company (I won't tell you who here because that would smack of self serving advertising.) Just seemed to have best combination of leads, system, and training for me personally. The others were too expensive, performed poorly, or both. You're and others experience/opinion may differ of course. And therein lies first personal decision you must make, which company do I choose?

Each leads company has pros & cons that will be specific to your own preferences. Kinda hard to extrapolate to "you". Has to be your own decision based on your criteria....obviously.

I do suggest....if you haven't already....to listen in on any info calls each company offers that you can (if they have them). That should be a benchmark of any decision to join a leads company....and an ingrained habit of every Networker interested in utilizing a leads program.