How to build your ezine list by "buying" subscribers

Written by Phil Wiley

It's getting harder and harder to build a decent subscription base for your ezine.

Inrepparttar old days, two or three years ago, word of mouth and other free methods were enough to build your list. But now there is so much competition that people are already suffering from ezine overload.

One way - andrepparttar 124388 best way if you can write well and quickly - is to submit articles to ezines and websites. But writing well is not something all of us can do.

But one other sure-fire way to get new readers is pay for them. Call it advertising if you like.

We all know that advertising works. The big companies arerepparttar 124389 ones that spend most on advertising and marketing. The biggerrepparttar 124390 promotional budgetrepparttar 124391 biggerrepparttar 124392 sales. When I was in Englandrepparttar 124393 other week I read that Walkers Crisps becamerepparttar 124394 countries biggest selling potato chip last year by spending around $500 million dollars on advertising. Do you think they'd have reached that coveted number one spot without spending big on advertising? Of course they wouldn't.

It stands to reason that if you advertise your ezine heavily you're going to get a lot more subscribers than if your ezine remains a little known secret.

( though whether you retainrepparttar 124395 new subscribers you "buy" depends onrepparttar 124396 quality of your publication )

Here's what to do:

1. Decide how much you can afford to spend on promotional activities...on marketing/advertising. Set aside a budget for buying advertising - whether it's a percentage ofrepparttar 124397 income you make from your web site, or just money you can afford to set aside by quitting smoking or something. You also need to work out how much a new subscriber is worth. Here's a clip from Ken Evoy's brilliant Sales From The Edge ezine, which you can subscribe to


"Before forking out any money, always think of what you can get in return first (sorry, I'm a mercenary guy here). So ask yourself... if you pay $x per click-through, how much profit can you get in return?

Confused? A little math will clear things up in a jiffy...

Suppose you are selling a digital product (i.e., zero incremental per-unit cost of production) at $50, and you have a 1% conversion ratio, i.e., you make one sale for every 100 visitors. So one visitor is worth $0.50 ($50/100), and that isrepparttar 124398 maximum amount you should bid at for each keyword. We will call this your BID CAP."


Of course, if you're not selling a product, just giving away an ezine, you need to look at it a little differently. A simple way is to add up your monthly advertising income + affiliate program sales income and divide it byrepparttar 124399 number of subscribers. If you make $500 a month from 2000 subscribers then each subscriber is worth 25 cents. ( though if they stay subscribers they will be worth a whole lot more over time ).

2. Buy spots on Goto and similar pay-per-clickthro search engines. I've listed a few onrepparttar 124400 Goto pages I put up at You'll also find links to some great Goto keyword tools

10 Time Saving Tips for Ezine Publishers

Written by Paul Easton

I recently spend several frustrating hours laying out and mailing an email newsletter. If you publish a free ezine, you will know its very time consuming to get allrepparttar information formatted correctly before sending. My long lesson should help you!

1. Use master templates

Create a master template using a word processor like MS word. Opening a word document, changerepparttar 124387 font to courier new - The same font that standard text files use.

Create a line of 60 characters acrossrepparttar 124388 page. Use "select all" then move your right hand margin torepparttar 124389 end ofrepparttar 124390 line, to setrepparttar 124391 margin forrepparttar 124392 whole document.

This stops this effect:

--- Hi Welcome to My ezine and Hope...etc ---

Include any details that go in every ezine. -Title, date, lines for layout, contents list copyright etc

Save as a "text file with Line breaks" You can use this to format all your ezines.

Dorepparttar 124393 same for any articles you write, so your articles are formatted and ready to cut and paste into your ezine.

2. Us a word processor A lot of editors' recommend using a new program just for your ezine, simply follow these steps:

Usingrepparttar 124394 master, open MS word or similar program and open your master file you have created. Now you can userepparttar 124395 grammar checker, spelling etc of a powerful program without formatting problems. When you paste any information, recheck repparttar 124396 margins.

Remember to check and save as July.txt or whatever for your newsletter and not over your master.

3. Another pair of eyes

Always get it checked "twice", wait untilrepparttar 124397 next day to read it again before sending. I use my wife as a first check, before it goes any further.

4. Check Send You can see what it looks like in your mailbox by using and email bounce service. Send it to or It will bounce back to you. This is helpful especially if you publish an html mailing list.

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