Copyright 2005 Steve Lowell
In my last article entitled “How to succeed in MLM without really trying” we discussed limiting your recruiting efforts only to those people who have indicated a discontent or an unwanted condition in their life.
Once prospect indicates an unwanted condition, it will be your impulse to pounce all over your prospect and tell them about your great company, your great product and your great compensation plan. You will feel a very strong urge to overwhelm your prospect with all of reasons why your business opportunity is best thing for them to help them solve their problem.
The minute you start “selling” your prospect, you run a VERY high risk of coming across as someone who has been poised and waiting for opportunity to strike. You run risk of losing your credibility and damaging your relationship with your prospect.
So, questions is…what DO you do?
The answer is nothing…let me repeat that…do nothing!
Don’t talk about your business, your product, your company, your opportunity. Don’t utter a single word about your business.
The best thing you can do at this point is to wait. Wait for 24 to 48 hours…THEN you can approach your prospect with a possible solution to their problem.
Why wait? Because waiting will demonstrate to your prospect that you have given some sincere consideration as to weather or not your opportunity is right for them. It shows that you have thought about them, and their unwanted condition. It shows that you are offering a solution to your prospect’s problem rather than just trying to build your own organization.
24 to 48 hours has passed since you met with your prospect and discovered their unwanted condition, or their “discontent”