How to benefit by carrying out a responsible email marketing campaign

Written by Thomas wall

Spam seems to be increasing byrepparttar minute and this has become a major subject of concern for email marketers. Responsible email marketing isrepparttar 108217 only way by which organizations can make sure they are safe. This isrepparttar 108218 reason why responsible email marketing is consideredrepparttar 108219 future of email marketing. Discussed in this article arerepparttar 108220 different ways to carry out a responsible email campaign and how to benefit from it.

What is responsible email marketing?

A responsible email campaign involves carrying out email marketing by following certain guidelines, right from obtaining email lists to sending out mails. Permission based email marketing or opt-in email marketing can also be termed as responsible email marketing but not to that extent.

Permission based email marketing Vs Responsible email marketing

Permission based email marketing asrepparttar 108221 name suggests involves taking permission fromrepparttar 108222 recipients ofrepparttar 108223 e-mail before sending them any mails. But there are some basic points to be followed for a permission based email marketing campaign to be termed as responsible email marketing. The following points illustrate as to what permission based email marketing should involve to be considered as responsible email marketing.

Permission based email marketing should involve

1.) Obtaining email addresses by legitimate means like opt-ins 2.) Sending emails with a functional opt-out box 3.) Handing un-subscription requests at-least on a weekly basis 4.) Providing valid contact information and proper signatures with every mail 5.) Sending mails following a specific frequency at all times

Permission based email marketing should not involve

1.) Collecting email lists from email vendors or by using email software programs 2.) Sending mails with porn (without clearly stating so) or potentially damaging materials 3.) Sending emails with false headers that may create obstacles in trackingrepparttar 108224 mail 4.) Sending emails with false IP addresses 5.) Sending mails that do not have a reverse DNS lookup withrepparttar 108225 domain name 6.) Sending emails with misleading subject lines and mail content 7.) Sending mails from a computer that you do not have access to use

So only in-caserepparttar 108226 permission based or opt-in email marketing has these qualities can it be considered as responsible email marketing.

How to collect email lists to carry out responsible email marketing?

Getting email lists from email vendors is an easy thing to do, but is not recommended inrepparttar 108227 least. The best way to collect email addresses is by providing opt-in boxes on your websites, advertising in related ezines, websites, forums and blogs. Given below are nine points that you got to bear in mind while getting email lists using opt-in boxes.

You’ve Got Mail

Written by yatin patel

Is E-Mail marketing worth it?

EMAIL MARKETING IS THE MOST CONTROVERSIAL subject inrepparttar Internet world now and is linked with a more controversial subject of Internet security and Privacy rights. This article is not about trying to showrepparttar 108216 advantages of email marketing or email based CRM solutions, but to render a situation which will make you think about finding ways to make your campaign successful. This article will also assist you to address your strategy based on your specific consumer/product environment and needs.

As you start your week on Monday, rested and ready for another busy and challenging week of action,repparttar 108217 first thing that crosses your day is 84 un-invited emails and you begin to wonder how on earth did your email address make it on all those lists, unknown to you. And forcefully, you begin to unsubscribe each list until you hit one that really gets your attention: “Dear Mike, Thank you again for being a loyal mobile Customer. To reward you we are offering you 10% off of your next cell phone bill. Please visit a specific website and enter this pin number: 45658, andrepparttar 108218 discount will be effective.” You go torepparttar 108219 website, excited atrepparttar 108220 idea that someone does appreciate your business and you get 10% off of a cell phone bill.

What comes to mind when you think about your email? Email is for communication among your co-workers, a quick note to a family member, and probably JUNK MAIL. As a marketer, it is a necessity to ensure that none of your potential or existing consumers ever getsrepparttar 108221 impression they are getting junk email from you.

The challenge How do you effectively use your database of email addresses without upsetting anyone, and, as importantly, maximize your return for your marketing efforts? How and when do you decide that email Marketing should be a serious and vital part of your Internet marketing efforts? Most likely you have been a victim of these email phenomena as your consumers are.

Brand Dilution After looking at many headlines such as “Spam Becomes Public Enemy #1” in numerous trade publications, many marketers are wondering if it’s a good idea to keep a distance from email marketing for a while. For many years, email has allowed advertisers to reach consumers directly. They could inexpensively incite immediate customer response. Now, media planners’ attitudes toward email marketing are changing. The word is around to distance marketers fromrepparttar 108222 controversy surrounding Spam. It’s difficult trying to defend this marketing method to clients. Above all, we’re concerned withrepparttar 108223 effect renting email lists might have on clients we represent along withrepparttar 108224 potential customer.Some Web users seerepparttar 108225 enemy in every email marketing message, whether they gave permissions to Opt-In or not. Unwanted email is unwanted email, it’s dumped inrepparttar 108226 Deleted Items folder regularly. Most email software now includes tools to eliminate Spam or unwanted emails. With these billions of messages and deep-seated resentment toward this sleazy online marketing practice, consumers have a new email mantra: Delete first, ask questions later. Spam not only results in poor campaign results, but also creates a negative perception for a clients’ brand.

Does this dismal state of affairs mean we should abandon email marketing untilrepparttar 108227 Spam problem is over, once and for all? email has a lot to offer. Marketers can’t afford to turn their backs on a medium with so much proven potential and reach.

Is there still hope for email-based customer communications? Are there ways to reach clients’ target markets via email without putting their brands at risk?

Blended Threats One in every 212 emails sent in 2002 contained a computer virus, and one in 12 emails was recognized as unsolicited Spam, according to email security firm MessageLabs in its annual report on mass mailing email security threats, including virus and Spam activity. The company says one ofrepparttar 108228 most worrying trends is that spammers are deploying techniques traditionally used by virus writers, making Spam much more difficult to detect and eliminate.

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