How to become an expert in your niche business.Written by Evelyn Lim
What is a niche business? A niche business is one that caters to common needs and interests of a focused group of people. For instance, people who play golf forms a niche market and people who are golf instructors form an even tighter and smaller niche. The advantage of going niche is that you can become a specialist in that chosen market. Instead of knowing a bit of everything, you concentrate your efforts on one area. Becoming an expert in your niche does not happen overnight. It takes time, skills, dedication and money to build up your knowledge. Here are 7 great ways to become an expert in your niche business: 1.First and foremost, you must have a strong interest when selecting your niche. If you are going to spend a lot of time researching on this area, a strong interest will help sustain your efforts and keep you going. 2.Read aplenty and stay current! Surf internet for industry news and related fields to your niche. Go to bookstores and library. Subscribe to newsletters or ezines of your competitors. 3.Attend workshops and learn from super experts. Learn also in related topics so that you can expand on your knowledge base.
| | Top 10 ways to get people online to read your Business BlogWritten by Evelyn Lim
There are many advantages of running a blog, on top of your business website. A blog is an online diary, whereby you can easily posts clips about yourself, your thoughts and your personal life. If you publish a business blog, you posts good content, articles, breaking news or just about anything to build awareness of what you are selling.Publishing a business blog gives your subscriber or prospect a chance to get to know you better. Through your blog, you can explain how your life has changed due to product or service that you are selling. A blog can also be highly interactive if you also allow comments and for all to see. For sure, blogging provides a good avenue to establish some level of trust and security for an online prospect who has never met you. Here are top 10 ways to get people to read your business blog: 1. Have a general theme and state this theme at top or in a prominent location in your blog. Creating a general theme helps attract a group of targeted readers. However, do strike a balance. You don’t also want too narrow a theme. Otherwise, you may find yourself having difficulty finding new things to talk about in your blog every few days. 2. Be current in what you post. Don’t report about events that happen one year ago. You can refer to particular event if relevant and/or via a link. For these past events, assume that people already know about them. 3. Keep a regular schedule. When readers return to your blog, they want to read about something new. Be sure to manage your readers’ expectations.
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