Therefore, today in this short article I have explained some tips on how to avoid losing that great PR(Page Rank) your site has and increasing it.You might already know and read about some of tips but I always say there is someone out there who don't know about them or already know about them but looking for a simple article or tutorial which explains them in another way.

Let me tell you what made me write this article.It all started when I decided to redesign our web site. I wanted to make major changes in page structure etc and I knew what was going to happen when I do that.All of our site's pages had 4 PR(Page Rank)which was better than what they have now because now they all have 0 PR(Page Rank).So I redesigned site and ignored tips I have covered in this article because there is always an exception of everything and there was one .I have to say am not an SEO(Search Engine Optimization) expert but I keep learning and as you learn something you slowly become experienced and expert.

Any ways, That is enough I guess so lets see what I'm going to cover in this short article.Im going to start with some tips on for avoiding to lose it then I'm going to cover some other tips for increasing it.OK then here we go .

Do not rename files.

Whenever you rename any file that is a part of your web site you increase change to lose its PR(Page Rank).There are many reasons which can make you rename your site files e.g. suppose you want to add some dynamic features a certain page which has a .html file extension and script you are going to use is a server side such as PHP. After you decide to add feature to that page you will have to rename it to .hp file extension and that will result lost of page's PR(Page Rank) because when any search engine spider comes to your site in order to index it then it will look for old file and it won't find it because it is no longer available or accessible to anyone.

Sometimes this causes search engine spider to leaver site or get stack into no where.But there is a way which you can keep .html file and add feature you want it to have in same time make server read it as a php file.That will be use of .htaccess/ mod _rewrite .I'm not going to cover about those two as article is not about them but you can search web and find many great tutorials about them.So try to avoid renaming any file that is a part of your web site.

Do not change domain name of site.

Search engine position is place which a site takes in search results for every search engine after performing search. The searches often are results of one or more words entered in search bar. It seems simple to find where your site is by searching with related keywords. For search engine optimization being effective you need these keywords in your meta tags. If you want to check how it works, type for example "promotion" in Google and Yahoo to find that http://www.promotionworld.com/ is on 2. and 1. position respectively (this may change at time you read this).

Meta Tags - How to create your meta tags Meta tags are specific HTML tags that exceed their "what you see is what you get" functions to display content and serve as a mediator between site page and search engines, performed by their crawling robots.

The Title Tag is, as it can be assumed by its name, site or page title that best describes site content and purpose and contains of short phrase that can include site name. It can be separated or not by colons but must include words that describe main functions of your site. When you write it, you can consider that search engines will select your site in search results more successfully if metas contain keywords you are going after in search engine optimization.

Meta tags are easy to create with PromotionWorld's Meta tag generator http://www.promotionworld.com/seotools/index.php?rdt=meta that makes this task an easy one step effort to get entire code way it should be in site's HTML code immediately after tag.

To be sure that your meta tags contain appropriate keywords that will lead you to top of search list you can try a little research using Keyword suggestion tool http://www.promotionworld.com/seotools/index.php?rdt=keywords . Here you can find what are most searchable keywords related to your content and to include them in your meta tags. You can go back again and again to check and update your keyword list according to search trends.

Search Engines - How to submit your site After your site is dressed with meta tags, you are ready to go and submit it to search engines. The Free Search Engine Submission tool will automatically submit your site to more than 60 search engines, including best known. Just follow easy steps and you will get your site submitted and a detailed report about submission process results displayed and send to you.