You can't live without one or another. And let's face it. We're not same!

So when you're writing your ads or sales letters, you should keep in mind that, "Men are from Mars and Women are from Venus". I know....I know! Although men don't enjoy that book as much as women do, nature of gender differences is unarguable. We were not born same....that's all.

There's always a psychological barricade based on our gender differences. You can't write to men, thinking they're from Venus. Likewise, you can't write to women, thinking they're from Mars. You can't let them collide!

Always remind yourself what it is that keeps them glued to your page! Then make a list....

** For men, top things on their minds are sports, cars, high-tech toys, computer games, politics and finance.

** As for women, top things on their minds are fashion, beauty, diet, celebrities, horoscope and jewelry.

Now, what you can do is do a little research. Go buy a few magazines that are not in your area of expertise. Or if you like, you can just ask your boyfriends, girlfriends, husbands, wives or even your kids about latest trends. I guarantee you'll get a lot of eye-opening, cutting-edge ideas.

Notice words, adjectives or technical terms they use. Don't forget to remember names of important persons in that particular field. Get a glimpse of what's HOT and who's COOL! This way when you write, your prospects will feel that you're NO ALIEN. They'll feel that you're part of GANG!

Suppose you're targeting male prospects, mention something eye-catching like:

A business memo helps members of an organization communicate without need for time-consuming meetings. It is an efficient and effective way to convey information within an organization.

Use memos rather than letters when you are communicating within your organization, including members of your department, upper management, employees at another company location, etc.

Memos solve problems either by introducing new information to reader like policy changes or new products being introduced, or by persuading reader to take an action, such as attend a meeting, rinse coffeepot when empty, or change a current work procedure.

The writing style of a business memo is somewhat formal but it doesn't have to sound intimidating. Your aim in writing a memo is same as with other correspondence: You want to effectively communicate your purpose to your reader.

Memos are most effective when they connect purpose of writer with interests and needs of reader. When planning your memo, be sure to think about it from your reader's perspective: Pretend you are recipient and ask yourself:

1. How is this relevant to me? 2. What, specifically, do you want me to do? 3. What's in it for me?

Heading Segment Begin memo with a heading segment, following this format: (centered and bold heading) MEMORANDUM TO: (readers' names and job titles) FROM: (your name and job title) DATE: SUBJECT: (specifically what memo is about)

Make sure you address reader by her or his correct name and job title. Courtesy titles are not necessary but make sure you spell everyone's names properly and don't use informal nicknames.

Use a job title after your name, and hand write your initials by your name. This confirms that you take responsibility for contents of memo.

Be specific and concise in your subject line. For example, "computers" could mean anything from a new purchase of computers to a mandatory software class for employees. Instead use something like, "Turning Computers off at Night." This also makes filing and retrieving memo easy.

Opening Segment