How to Write Persuasively

Written by Jennifer Stewart

When writing an advertisement, your aim is to persuade your readers to follow a particular course of action - willingly.

There are three elements in this process:

1. you must winrepparttar trust of your audience

2. you must appeal to their emotions

3. you must rationalise their decision for them, so that they feel comfortable in making it

If you succeed in all three areas, you will have engineered their consent to buy your product or service.

Here are some tips to help you to achieve this desirable state of affairs:

1. Winrepparttar 129854 Trust of Your Audience

The first step is to show that you are a person who can be trusted - so try to give your audience something of value - advice, interesting "inside" information or helpful tips. Indicate why your opinion here should be valued - give a little detail about your background and your credentials.

To win their trust, you must know something about your audience:

What sort of people are they? How old are they? What are their special interests?

You must also try to find some common ground with your audience:

Begin with a point of common interest e.g. "I'm sure we all want to give our kidsrepparttar 129855 best start possible..." Anticipate their responses by using rhetorical questions e.g. "You're probably wondering where you'll findrepparttar 129856 time to ..."

Use generalisations to persuade your audience to agree with you - people feel more comfortable when they know that, "80% of families use ..." or that "8 out of 10 teachers state that parental interest improves student grades ..."

2. Appeal torepparttar 129857 Emotions

We all know that people respond to emotional appeals more readily than to intellectual appeals, so utilise this in your advertising. There are three steps to follow:

Are We Losing the Desire to Write Well?

Written by Tim North

British polling company ICM Research recently conducted a survey that found that around two-thirds ofrepparttar two thousand 18-24 year olds surveyed cared "NOT AT ALL" about punctuation, spelling and grammar when composing e-mail.

This overly casual attitude to e-mail seems to be quite widespread -- and not just among 18-24 year olds. Much ofrepparttar 129852 e-mail I receive (from both friends and business colleagues) is poorly written. Now this may be defensible in personal correspondence, but sloppy writing has no place in business.

Remember, you are JUDGED onrepparttar 129853 way you write.

In a face-to-face meeting, you will be judged on your looks, height, clothing, perceived wealth, accent, class and a whole host of other features. While we tell our children not to judge a book by its cover,repparttar 129854 reality is that we do exactly that every day of our lives.

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