Everyone likes to read or get a referel about something they are considering buying. It helps overcome that fear of mistrust. Do you know how to get over that fear of mistrust with your visitors on your website?

Use great testimonials of your product. Its like friend who recommends a certain dentist, doctor or plumber. You would rather use friend's referel, than pick a stranger out of yellow pages. I know I would. Would you like to know how to get these wonderful comments that praise your products?

A good testimonial is descriptive, using words that entice feelings of happiness, satisfaction. Words that show a customer is very happy that he bought product. Descriptive phrases that show how product has increased customers, profit, time management, etc.... You probably thinking, yeah right, and just who is going to do that, for me??

A good testimonial also has a live link and person connected to it. Another requirement to fulfill. Actually this requirement becomes your selling benefit to your testimonial request. Would you like to read some testimonials I have written?

For a free list of successful testimonials I have written, that are published on other sites, send a blank email to:

testy@you2cansellonline.com

A great testimonial is very important in world of online marketing. The human voice, touch and feel, is not present in your sales pitch on website print. Adding several testimonials for your product, with live links, will increase trust and credibility for your business. Okay, I hear you thinking, so just how do I go about getting these wonderful words of wonder for my product?

You only get a few seconds (especially on web) to grab a reader’s attention. If wording on your advertisement is falling down on job, no one will be interested in its further details and result will be NO SALES.

I normally see ads that have too little information to attract a reader. Or ad has too much information, so much that a reader leaves it.

Your ad needs to IMMEDIATELY catch a reader’s attention. Here is how to do it:

** Distill what you have to offer down to your most popular and powerful product or service. Don’t throw a whole selection of products or services in a single ad. Just give them one offer at a time. ** Figure out one most powerful advantage your product or service gives customers. Think about what kinds of readers are most likely to buy. Once you have these two things in mind, you’re ready to change your ad so it grabs readers and makes them buy. ** Start your ad with a headline in big type. Begin your sentence with an action word. If your headline attracts a reader, he/she will read your whole message. For example, look at title of this article “Double or Triple your Sales by making these changes to your advertisement “. It involved you to read whole article. Didn’t it? ** People only buy when they feel you can solve a problem that is causing them pain. People want to save time, save money, and much more.