Don't let that keep you from increased profits! Write masterful messages with these simple steps:

* Pull Reader in * Introduce Product * Explain Product's Significance * Tell Reader to Make a Purchase

(Examples in this article use fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

-------------------------- PULL THE READER IN --------------------------

First, convince your audience that your text is worth reading. Make your first sentence or two very interesting: Make a bold statement, say something seemingly ridiculous, or appeal to your prospect's emotional side. Later, tie this grabber in with rest of your copy. For instance:

"Want to make your neighbors jealous? How about with a lush, green lawn in just 2 weeks?"

-------------------------- INTRODUCE THE PRODUCT --------------------------

What is product you're advertising? What does it do? Directly after your grabber, give a compact explanation of your product. Keep this explanation short, while still being very clear. For example:

"Green Garden Lawn Fertilizer is taking landscaping industry by storm. What else can give you lawn of your dreams in just 15 minutes a day?"

-------------------------- EXPLAIN THE PRODUCT'S SIGNIFICANCE --------------------------

What will it do for me? This is time for details - make this section long and rich. Suggest a variety of product uses, and give examples. Make most of this opportunity to directly target your unique audience! Clearly explain how your readers will benefit from your product.

(Examples in this article use fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

-------------------------- MESSAGE 1 - BIG BENEFITS --------------------------

Many of sales resulting from your follow up series will come after very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of Green Garden Lawn Fertilizer company's first message might read:

"A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%...

"No More Brown: Watch your lawn become 3-5 shades greener with regular treatments..."

-------------------------- MESSAGE 2 - ESTABLISH A NEED --------------------------

Use your second message to explain why your product is necessary. First, lay out situation leading to a need for your product. Then, show that your product will meet that need. For instance:

"...Lawns across country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns..."

-------------------------- MESSAGE 3 - TOOL TALK --------------------------

In your third message, show lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In case of our fictional Green Garden Fertilizer, part of this message might read:

"...This treatment is a cinch: Simply attach included diffuser to end of your garden hose, creating a sprinkler. Run sprinkler for 15 minutes each week. You will see an improvement after just one treatment!"

-------------------------- MESSAGE 4 - THE WILDCARD --------------------------

Customize message four for your unique product. Try one of these ideas: