THERE ARE NO SIMPLE ANSWERS

The how much to spend and where to spend it questions have no easy answers.

Depending on your type of business, many people suggest that *how much* should be equal to anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to get word out about their business.

THE CHALLENGE OF DEVELOPING EFFECTIVE ADVERTISING

Have you ever paid for advertising and sat back to await fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?

Don’t feel bad about that. It has happened to many of us before.

See, knowing where to spend advertising money is not enough to get job done.

Where to spend money only begins to highlight other issues connected with advertising:

· Marketing Plan · Advertising Strategy · Headlines, Ad Copy and Visual Presentation · Tracking Success of Your Advertising Campaigns

THE MARKETING PLAN

The Marketing Plan is used primarily to identify your own products and services, costs, strengths, weaknesses and strengths and weaknesses of your competitors.

To learn more about constructing your own marketing plan, visit Small Business Administration website for a comprehensive study of elements of a Marketing Plan:

http://www.home-business.com/nav/articles/links/sba_plan.html

ADVERTISING STRATEGY

It is important to understand what you expect to gain from your advertising.

Do you simply wish to get your name known so that when your customer will need you, they will think of you first? Or, do you wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to discover next object that they cannot live without? Or, do you want them to come in and buy a specific widget?

Working at Home is growing at a phenomenal pace around world. The beauty of it is that your time is your own and you can dig in anytime you want. Even Large multinationals are now seeing benifits of employing people in home workplace.

Because of vast improvement of communications in last 10-15 years, home is now becoming its own office or company in its own right. All of machines and instruments that were once only located in work office can now be located and used just as efficiently in home office. Powerful computers, fax machines and internet connections can now be easily installed in home.

Dicipline and honesty are huge traits that have to be addressed when working from home. Procrasdinating your work is not a problem as long as work gets completed. When working from home, important matter is not when work is done, it is that actual work is being done.