How to Win the Advertising and Promotion Game

Written by Stone Evans

I am certain that, as a business owner, you have often entertainedrepparttar question as to how much to spend and where to spend your advertising dollars. For most small business owners, these questions can add torepparttar 117021 headaches suffered inrepparttar 117022 course of normal everyday operations of their business.


The how much to spend and where to spend it questions have no easy answers.

Depending on your type of business, many people suggest thatrepparttar 117023 *how much* should be equal to anywhere from 4% to 10% of your gross receipts.

The quandary is that a business cannot survive without a fresh flow of incoming customers. But, a business can seldom generate a fresh stream of customers without spending money to getrepparttar 117024 word out about their business.


Have you ever paid for advertising and sat back to awaitrepparttar 117025 fresh flow of customers, only to find yourself sitting and sitting and then sitting some more?

Donít feel bad about that. It has happened to many of us before.

See, knowing where to spendrepparttar 117026 advertising money is not enough to getrepparttar 117027 job done.

Where to spendrepparttar 117028 money only begins to highlightrepparttar 117029 other issues connected with advertising:

∑ Marketing Plan ∑ Advertising Strategy ∑ Headlines, Ad Copy and Visual Presentation ∑ Trackingrepparttar 117030 Success of Your Advertising Campaigns


The Marketing Plan is used primarily to identify your own products and services, costs, strengths, weaknesses andrepparttar 117031 strengths and weaknesses of your competitors.

To learn more about constructing your own marketing plan, visit repparttar 117032 Small Business Administration website for a comprehensive study ofrepparttar 117033 elements of a Marketing Plan:


It is important to understand what you expect to gain from your advertising.

Do you simply wish to get your name known so that when your customer will need you, they will think of you first? Or, do you wish to get your customers in your front door on Saturday?

Do you want your customers to come in and take a look around to discoverrepparttar 117034 next object that they cannot live without? Or, do you want them to come in and buy a specific widget?

Do you hope that enough people will come in to buy enough products or services to pay for your single ad? Or, do you expect to gain a lifelong customer who will help pay for your advertising overrepparttar 117035 course of several years?


Written by Todd Quinn

In these days, it's becoming increasingly difficult to make ends meet with just one source of income. Thus, more and more people are investigatingrepparttar possibilities of starting their own extra-income business. Most of these part-time endeavors are started and operated fromrepparttar 117020 comfort and privacy ofrepparttar 117021 home.

Most of these people are makingrepparttar 117022 extra money they need. Some have wisely and carefully built these extra income efforts into full-time, very profitable businesses. Others are just keeping busy, having fun, and enjoying life as never before. The important thing is that they are doing something other than waiting forrepparttar 117023 government to give them a handout; they are improving their lot in life, and you can do it, too!

The fields of mail order selling, multi-level marketing, and in-home party sales have never been more popular. If any of these kinds of extra income producing ideas appeal to you, then you owe it to yourself to check them out. But these aren'trepparttar 117024 only fields of endeavor you can start and operate from home, with little or no investment, and learn as you go.

If you type, you can start a home-based typing service; if you have a truck or have access to a trailer, you can start a clean-up/hauling service. Simply collecting old news papers from your neighbors can get you started inrepparttar 117025 paper recycling business. More than a few enterprising housewives have found success and fortune by starting home and/or apartment cleaning services. If you have a yard full of flowers, you can make good extra money by supplying fresh cut flowers to restaurants and offices in your area on a regular basis. You might turn a ceramics hobby into a lucrative personalized coffee mug business. What I'm saying is that in reality, there's literally no end torepparttar 117026 ways you can start and operate a profitable extra income business from your home.

The first thing you must do, however, is some basic market research. Find out for yourself, first-hand, just how many people there are in your area who are interested in your proposed product or service, and would be "willing to stand in line and pay money for it." This is known as defining your market and pinpointing your customers. If after checking around, talking about your idea with a whole lot of people over a period of one to three months, you getrepparttar 117027 idea that these people would be paying customers, your next effort should be directed towardrepparttar 117028 "detailing" of your business plan. The more precise and detailed your plan - covering allrepparttar 117029 bases relating to how you'll do everything that needs to be done -repparttar 117030 easier it's going to be for you to attain success. Such a plan should show your start-up investment needs, your advertising plan, your production costs and procedures, your sales program, and how your time will be allocated. Too often, enthusiastic and ambitious entrepreneurs jump in on an extra income project and suddenly find thatrepparttar 117031 costs are beyond their abilities, andrepparttar 117032 time requirements more than they can meet. It pays to lay it all out on paper before you get involved, andrepparttar 117033 clearer you can "see" everything before you start,repparttar 117034 better your chances for success.

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