By Grant McNamara

Read any book about business and a core element of business success will be communication. Communication is always vital in any aspect of commerce in a similar way that communication is vital to a healthy personal relationship. We buy from people with whom we feel comfortable. The ability to communicate is fundamental to feeling comfortable.

‘How To Win Friends And Influence People’ by Dale Carnegie is arguably one of widest read business books ever published. It is a simple book divided into four parts. Each part has ‘people’ in its title:

Part 1. Fundamental Techniques in Handling People Part 2. Six Ways to Make People Like You Part 3. How to Win People to Your Way of Thinking Part 4. Be a Leader. How to Change People …

In introduction of book, Mr Carnegie explains why he wrote book; ‘people needed fine art of getting along with people in their everyday business and social contacts.’ He goes on to say ‘Dealing with people is probably biggest problem you face, especially if you are in business.’ Thus he wrote book to help ‘people to get along with each other’.

Has world changed since Dale Carnegie penned his famous work in 1936? Certainly we live in a more sophisticated and technical society. The pace of life and pace of business are faster, demands on people higher. The need to get on with others hasn’t changed. Dale Carnegie’s simple messages are still as fresh and vital as it was when he wrote it. No wonder its enduring success and readership. But there have been changes.

Have you ever heard this before?

"My ad copy has nuthin' to do with those results, it's all YOUR fault, because you're NOT doin' your job properly! And I want my freakin money back and if you don't give it to me - I'm reporting YOU to every agency there is"!

Instead of getting angry you may just want to try a little something like this for a response:

Really? Well here, you can start at iCop, because I am NOT really a member there, I just thought graphic would look cool on my web site. While you're at it, you go and report me to Better Business Bureau, (who quite frankly will not care anyways, if I am a con artist or not).

Then you can just head over to my site and email all of people who gave me testimonials and tell them what a BAD person I am, because your ad didn't receive results you were looking for. Well, actually you better not, because those testimonials are fake, I just made them up (I'm not sure where links really go ... hehe).