How to Use and Write Press Releases as an Internet Marketing Strategy Written by Craig Lock
Article Title: How to Use and Write Press Releases as an Internet Marketing Strategy (Up-dated) Author: Craig Lock Category/Subject: Internet Marketing, Press Releases Web Site: http://kompuwiz.com/kompustore Articles by Craig are available at: http://www.soulful-writer.com (Writing, intwernet marketing and spiritual)Publishing Guidelines: We hope that following article (formatted to 65 characters, approx) may be informative and helpful to your e-zine readers, or on your web site. If it helps others "out there" in any way, then we're happy. This article (as with all my articles) may be freely published, electronically or in print. "We share what we know, so that others may grow." . * How to Use and Write Press Releases as an Internet Marketing Strategy Thought I'd share a bit about using press releases as an internet marketing tool, based on our past experiences in this area of internet marketing... We at Eagle Productions (NZ) have done quite a bit of research on press release services recently and we use them here frequently to "spread word" about our various sites and activities from here in far-off New Zealand to our biggest market (by far), Americans. From this we find doing press releases to be reasonably effective effective. While it's hard to quantify precise results of press releases, one thing just seems to lead to another (and usually leads to valuable "contacts and exposure" - "exciting, naughty and nice!")...and I do find submitting them to be a most effective form of advertising in "on and off-line world". In getting your "brand known", which is first step. Together with submitting my articles to announcement lists, like Shelley Lowery's Article Announce, Free Content, Bill Platt's Free Ezine Content, Free Reprint Articles, ReadMyArticles, Netwrite-Publish-Announce, FreeWrites, Article Submission and Publisher Network. That is our MAIN internet marketing strategy. A quick word of advice in writing press releases... It is vital that press release about your business is newsworthy and try to capture attention with a good "catchy" headline. Make it "spicy and add 'zing' (like KFC) to make it sizzle!" Also you can send your news release by "snail mail" or by e-mail. We do all our submissions to these services via e-mail. Recently we've had a number of releases about our activities here on other side of world published by PR Web, which is a free service ("cheapskate"!)... and traffic to our sites mentioned has increased substantially already. Their web address is: http://www.prweb.com. PR Web recommends adding a link back to them to add credibility to your web site - good idea, I think! We've used them regularly over years and they provide a great service.
| | On-line Education - An information explosionWritten by Ram Balaji
If there is one revolution that has swept world in a relatively short span of time, it is certainly Internet Revolution. Internet has rejuvenated many sectors such as Service, Manufacturing, Health-care, Education and a lot more. In more than one way, emergence of Internet in Education sector has paved way for making huge profits and stands as a clear winner in this game of bandwidth connectivity.On-line education for instance is increasingly attracting students' segment across world. Some thirty years back, students had to seek admissions in schools and colleges. Today, penetration of Internet has created a platform to these students to study at home or at places convenient to them. In fact, some of on-line educational institutions offer courses at affordable fees. The flexibility is in your time and place. Students can elsewhere work during day and spend night doing courses on-line. An exciting feature in this type of on-line education is that many diploma and degree courses are offered to all categories of people cutting across linguistic, locational and age barriers. For instance, a student can spend five hours a day, a father three hours and a typical executive who is confined to office premises working for an organization during day can spend his leisurely night doing course. The onslaught of Internet explosion has only increased demand for more on-line educational programmes. Two typical advantages of going online is that fast-paced results and instant feedback (response to a query) take you through and groups of people instantly start interacting with one another to exchange views. Today, best investment is knowledge.
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