This brief overview will show you how you use a combination of RSS tools and Google API implementations to enhance your own site, which, as I’ve outlined in first part, are all available at no cost. I'll be covering a more detailed step-by-step guide in June update to my book, which you can read about here - http://www.freetrafficdirectory.com/book .

There’s also an appendix of information links on entire process available in PDF format for subscribers to my newsletter that will be of help to beginners who need more background information and more technically-inclined readers who need more in-depth data from programmers perspective.

The first thing you'll want to do is find a way to get other people's RSS feeds on your There’s software that will help you display other news feeds on your site. There’s a free one you can use here:

http://www.2rss.com/software.php

Web Reference also has some great scripts that will help you integrate RSS into your site in some innovative ways. You can find them here:

http://www.webreference.com/scripts/

Next, you'll want to find feeds that are best suited to your site's topic, and begin to include them at your site. If site you’d like to feature does not have an RSS feed, you can have one made free at www.myrss.com - it’s a good idea to make sure this is okay with site owner if you have any doubts - they may also have a feed you didn’t see.

Many sites with existing feeds are available as well. You can go to Google and start searching, and also find some RSS feed directories and start digging that way. (There’s a list of RSS feed directories to find feeds as well as submit to in appendix file.)

This method can be somewhat taxing, as you’ll often find what you think would be a great feed, only to realize that it has stale information, or isn’t right for inclusion at your site. It will often take a lot of research to consistently come up with a search that provides results you want.

You may be tempted to forego Google searching and proceed to RSS feed directories to get some of news. However, you want to get as much good news that no one else has as possible, instead of just regurgitating content that already exists.

Remember point is to have a high-quality resource, to be top in your field.

When freelancers ask me what type of marketing is easiest, costs least, and yields best results, I don't hesitate to recommend networking. Networking satisfies two primary prerequisites to secure clients. These two prerequisites are:

-- Creating rapport. Networking has ability to create strong rapport. When you have rapport you and prospect feel at ease with each other, and conversation flows. Rapport creates feelings of trust and honesty. Prospects who trust you usually do not have second thoughts about outsourcing work to you.

-- Establishing a relationship. When you establish a relationship, prospect develops an awareness as to who you are, what you do, and what your intentions are. Relationships keep your name fresh in prospect's mind; relationships create feelings of intimacy, trust, and rapport. Relationships have secret power to turn prospects into paying clients, because prospect knows you on a first name basis, knows what your intentions are, knows how your skills and services can benefit him and his business. He connects strongly with you.

Networking builds effective relationships faster than any other type of marketing. Many beginning freelancers acquire their first paying clients via networking or through people whom they know (the rapport and relationship already exist). And professional freelancers often expand their existing client-base via networking — asking clients, friends, other freelancers, etc. if they know people who can use their freelance services.

Where to Network Effectively Professionals suggest you join two types of associations: The first type is a local association that attracts freelancers of your discipline. If you do commercial copywriting work, join a local writer's association. Many local writers' associations offer referral systems and job banks to help you receive work. The other benefit is that you will meet other freelancers who'll ask you to assist on their projects or refer their clients to you for freelance or supplementary services.

The second type of association to join is one where your type of clients congregate. Why spend hundreds of dollars targeting your audience with expensive marketing, when joining a local association that attracts your type of clients lets you sell directly to them via networking.