Unlike part one , rest of this article series will outline fewer Google API applications, as it focuses on only one thing. By time you finish reading it, you will know how to implement what in my humble opinion, is best way to use certain Google API Applications to enhance your own site.

This simple idea isn’t new. It has been used by dozens, perhaps hundreds of sites. You may have even attempted to use this idea yourself, but gave up because of amount of time involved, or how much it used to cost to attempt to put into practice - it used to take weeks just to compile enough information to get started.

Now, several Google API applications make this particular kind of major site improvement much faster and easier to carry out.

You can now combine free tools that help you create an RSS feed about your site with power of your free Google API key, to transform your site into an industry leader on your site's topic. You probably already knew that you can collect RSS feeds and have content displayed on your site, and also create a feed of your site and its updates without spending any money. With your Google API key, you can now leverage power of RSS format in less time.

What is an RSS feed, and why does your site need one?

Briefly, its most common abbreviation is “Really Simple Syndication”. The purpose of an RSS feed is to distribute headlines of news or content that appears on your site. Once feed is compiled, all you need to do is syndicate your content - and it doesn’t have to be just yours.

RSS has been around for a while, but is becoming progressively popular, as end-user base increases, and becomes more education. Also, site owners like you and I who are becoming more frustrated with ever-increasing barriers to distributing newsletters.

There’s another reason why your visitors may prefer to subscribe to your RSS feed instead of your newsletter that we’ll get to shortly. For now, let’s focus on reason you need one.

This brief overview will show you how you use a combination of RSS tools and Google API implementations to enhance your own site, which, as I’ve outlined in first part, are all available at no cost. I'll be covering a more detailed step-by-step guide in June update to my book, which you can read about here - http://www.freetrafficdirectory.com/book .

There’s also an appendix of information links on entire process available in PDF format for subscribers to my newsletter that will be of help to beginners who need more background information and more technically-inclined readers who need more in-depth data from programmers perspective.

The first thing you'll want to do is find a way to get other people's RSS feeds on your There’s software that will help you display other news feeds on your site. There’s a free one you can use here:

http://www.2rss.com/software.php

Web Reference also has some great scripts that will help you integrate RSS into your site in some innovative ways. You can find them here:

http://www.webreference.com/scripts/

Next, you'll want to find feeds that are best suited to your site's topic, and begin to include them at your site. If site you’d like to feature does not have an RSS feed, you can have one made free at www.myrss.com - it’s a good idea to make sure this is okay with site owner if you have any doubts - they may also have a feed you didn’t see.

Many sites with existing feeds are available as well. You can go to Google and start searching, and also find some RSS feed directories and start digging that way. (There’s a list of RSS feed directories to find feeds as well as submit to in appendix file.)

This method can be somewhat taxing, as you’ll often find what you think would be a great feed, only to realize that it has stale information, or isn’t right for inclusion at your site. It will often take a lot of research to consistently come up with a search that provides results you want.

You may be tempted to forego Google searching and proceed to RSS feed directories to get some of news. However, you want to get as much good news that no one else has as possible, instead of just regurgitating content that already exists.

Remember point is to have a high-quality resource, to be top in your field.