However, there are now plenty of ways that any site owner with an API key can benefit from these innovative programs, and web applications - and since licensing of API restricts creation of tools for commercial use, these resources will not cost you anything but some well-invested time. In next few minutes, you’ll learn how to use this information to your advantage.

Let’s back up a moment and get some of terminology out of way. This won’t be a tech-guru explanation- more like an oversimplification to give you a basic idea in layperson’s terms.

An API means application programmer interface. Basically, Google API gives programmers access to Google’s database of listings, which they can then use to create web applications. When you get an API key it simply gives you ability to access interface programs are based on. Therefore, your key will allow you to plug into application they’ve created, for a pre-determined number of queries.

So now you can harness power of Google’s database to your site’s advantage.

How?

First, get a Google API key.

The myriad of ways sites are using Google API keys are astounding. Some of them require you to provide your own API key to use them. You can get it at no charge here:

http://www.google.com/apis/

Your queries are limited to 1000 per day. But that’s more than enough for most web site owners. For some of tools, you won’t even need it, as developers seem to be allowing you to run tools using their own keys.

Don’t worry, you don’t need to be a software genius for this key to be useful to you. Developers have already built tools for you to use, all you’ll have to do is find sites where their online applications are housed, and if necessary, plug in your key. Think of it as a universal password. You’ll get key via email, then all you’ll need to do is cut and paste it in box provided. Which brings us to next piece in puzzle.

There are literally hundreds of places you can use Google API key.

The crux of this strategy resides in concept known as website conversion, and how it can make you tons more profits with much lesser work.

In essence, you can squeeze more value from same traffic, simply by converting a higher percentage of visitors into paying customers...

..and best way to do this is by increasing your conversion rate!

Now there're really only two major factors affecting website conversion, they are (1) Website Mechanics, and (2) Power Copy.

Let's look at each briefly:

(1) Website Mechanics

This refers to 'mechanical' aspects of your website.

For example, how fast it loads.

Internet surfers are an impatient lot, and studies have found that if your site have not loaded within 8 seconds, you've lost them.