How to Use Viral Marketing for Online Profit Written by Daegan Smith
When Sabeer Bhatia and Jack Smith founded Hotmail.com they promoted it with a simple idea they called “Word of computer” advertising. Every message sent by a subscriber had a one-line promotional message attached….”Get Your Private, Free E-mail from Hotmail at www.hotmail.com”. Within first 18 months of business they claimed 12 million sign-ups to their service… more than what CNN and AOL could garner in same time period. With a cost per acquisition of just 4 cents this was a resounding success and a brilliant use of Viral Marketing Technique.
Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating potential for exponential growth in message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode message to thousands, to millions."
It is an extremely effective form of word-of – mouth online promotion strategy used for amazing success by web frontrunners like Hotmail and Bluemountain.com. For a home based or small business, viral marketing is a smart and cost effective way to promote business and generate new sales leads. It is easy and fun.
The biggest benefit of viral marketing is that it helps you maintain a cost effective level of brand awareness at all times. It can reach beyond your target audience and mine for new leads; it creates a buzz around your products and services and provides accountability when tracked. Also see: http://hackvan.com/pub/stig/etext/viral-marketing.html
Here are some tips for you to get your viral marketing campaign on right track:
- Have a great idea: Unless you have a really remarkable idea, it is going to be hard to get people interested in it; much less share it with others. A boring idea doesn’t get passed on. If you have a regular consumer product to sell and still want to use viral marketing, put on your creative hat and craft a promotional message that will make people want to pass it on to others.
How to Recognize Great Ads (that Are Generating Leads!)Written by Daryl Logullo | Strategic Impact!
Sorry to tell you, but people really don’t give a flying fling about you, your business or how great your product is. The want to know what benefit, advantage or personal improvement you offer that somebody else doesn’t.
What do I mean? Well… how are you going to make people’s lives easier? Are you going to make them richer? Prettier? Slimmer? How are you going to improve their lives?
I try to get my clients to understand this: advertising is salesmanship en masse. Plain and simple. It’s either salesmanship in print, salesmanship on air, or salesmanship in mail. But it’s not blind statements that say nothing, or cause no one to take action. Is it any reason why most advertising is lousy and doesn’t work?
Unfortunately, few business owners don’t understand point of running an ad. You run an ad to stimulate a direct and immediate response. Or better yet promote an instant sale. Until a company understands purpose of an ad and how to formulate them, I tell clients to hold off and stop throwing their money away. Let me summarize where to begin: