At
risk of losing you before we even get started, I'm going to say a "dirty" word: Pop Up (as in Windows). If you're like me, you've been popped more times than a firecracker on
4th of July...but that's no reason to click away in disgust.There is a method of using pop ups that won't annoy your website guests and can actually benefit you in a variety of ways in
long run. Impossible, you say? No! If you implement a pop up correctly, your guests won't be annoyed at all. Let's face it:
majority of people who put pop ups on their sites go about it all
wrong way. Most of them are triggered upon entry to
website, when a visitor is trying to focus on what
site has to offer.
In this instance,
least you can say about
pop up is that it is annoying and distracting. (The most you can say is something I'll leave up to your imagination!)
The visitor who has just entered your site is trying to see what you have to offer and does not want to be bothered with another window. Odds are, she'll close it without even glancing at what's being presented.
This is
wrong way to use pop ups. Why would you want to bombard someone as soon as he sets foot in your front door? It's like coming home from a long day at work, walking in
front door and being confronted by
wife,
kids, and
dog, all vying for your attention. You wouldn't like it -- and this is exactly how your visitors feel when you pull
same stunt on them when entering your site.
So if making a window pop up immediately upon entering your site is wrong, how do you make it right?
The best way to use a pop up is upon exit. Translation: when your guest is ready to leave your site -- then, and only then -- is when your pop up box should appear. At this point, your message will be better received and not seen as an obtrusion. You might compare it to someone coming over for a visit and on his way out
door you say, "Hey, don't forget about this." It's a gentle reminder. So, how can you use this beneficial reminder? Here are
most popular: 1) To remind them to subscribe to your ezine