You’ve got a cool new website with all works: cool Flash presentations, eye-catching colors, informative text, easy-to-use layout, and an interesting topic. You think your site is amazing, and you know that others will agree with you. If only they know it exists.
How do you make your website known? How do you make yours stand out among millions of others? You can spend lots of money on advertisement, but that will not work if you don’t have money to spare on advertising. So what do you do? Make search engines work for you, that’s what!
Google, Yahoo, MSN, Lycos, Altavista - you want to be at top of their results list. The higher your site is in a search results page, better chances that it will be visited. The science behind making your site a popular search result is called Search Engine Optimization (SEO). Don’t worry, though - even if SEO is referred to as a science, it is not all that complicated. You just need to take note of a few things, and before you know it, your site will have more visitors than you could ever dream of.
Here are five tips to ensure that your site would be a favorite of search engines all around cyber world.
1. Give importance to substance over appearance.
Do you want to share your knowledge on a subject that you have authority on? Do you want to sell products? Do you want to build an online shrine for your favorite actress? Whatever topic you have chosen for your website, make sure that you are able to give useful information on it. Search engines work by scanning sites for keywords. They search text and completely ignore everything else. So if you have made your site rich in colors, don’t forget to make it rich in content as well. After all, a beautiful layout can make people look, but relevant content is what will make them stay. Remember, in this day and age: content is king!
2. Know your topic well
If you know much about your topic, you will know what people usually ask about it, and what they ask about it is what they will type in search bar. When writing content for your website, put yourself in your other people’s shoes, people who will be your target audience or market. Know possible questions they might have about your topic, and give answers in your site.