How to Use Keywords to Optimize Your Site for Search Engines - Part 2

Written by Herman Drost

Placing keywords strategically throughout your web pages will greatly improve your rankings inrepparttar search engines. Many sites, however, leave them out altogether so your Site won't get ranked at all. Inserting too many keywords in your web pages or repeating them too often, will result in your site getting banned fromrepparttar 128039 search engines.

How do you sort all this out so you can effectively market your web site torepparttar 128040 search engines?

My last article (, discussed, what is a keyword and how to create targeted keywords for your site. Next we will discuss where to place keywords, how many to use and some tips on what to avoid.

Where to place keywords in your web pages?

Title Tag - this tag should contain your most important keyword phrase. Makerepparttar 128041 title interesting enough to grabrepparttar 128042 visitor's attention. Only use 5 to 6 words in your title with your most relevant keyword inrepparttar 128043 beginning.

Description Meta Tag The search engines often use this tag when they displayrepparttar 128044 description of your web site inrepparttar 128045 search results. Try to makerepparttar 128046 description inviting for your visitors. The length should be less than 200 characters, including spaces.

Keyword Meta Tag This tag will contain a listing of your keywords and keyword phrases that are relevant to your page and enable a Search Engine to find you. Here are some things to remember:

Don't userepparttar 128047 same keyword more than 3 times. Use keywords that occur in your Title Tag and Description Tag. Use only 200 characters for all your keywords. Use different keywords for all your pages. Only use keywords that are relevant to your site. Use lower case letters. Userepparttar 128048 single and plural forms of your keywords. Use commas or spaces between your keywords or keyword phrases.

Heading Tags These tags hold separate topics between paragraphs and range from

, which is very large and bold to

, which is very small and bold. Your page heading should contain your most important keywords or keyword phrase.

THE ABCs OF SEO - Search Engine Optimization

Written by Joanne Glasspoole

If you want to be found inrepparttar search engines, it is important that you add search engine optimization to your action list. In a nutshell, search engine optimization--or SEO for short--isrepparttar 128038 process of making your web pages "search engine friendly."

SEO is a relatively new marketing industry. Although there are many purported experts, most of us who call ourselves SEO specialists are learning. The search engines are constantly in flux, so SEO techniques that worked yesterday may not necessarily work tomorrow. As a result, it is exceedingly important to keep up withrepparttar 128039 fervent pace ofrepparttar 128040 Internet, andrepparttar 128041 search engines in particular.

One ofrepparttar 128042 frustrations of search engine placement is that your rankings are constantly fluctuating. The key to a successful search engine optimization campaign is creativity, perseverance and practice, practice, practice. Do not try to foolrepparttar 128043 search engines by "tricking" them with unsavory techniques (e.g., keyword stuffing, cloaking, hidden text) because you will risk having your web site lose favor withrepparttar 128044 search engines, or worse, getting banned altogether.

If you are developing a new web site or redesigning an old one, now is a good time to think about search engine optimization. This article will describerepparttar 128045 process of optimizing your web pages forrepparttar 128046 search engines, as well as highlight some ofrepparttar 128047 other components that are important for a successful search engine marketing campaign.


I'm sure you've heardrepparttar 128048 old cliché: Content is king. Well, you know what, it is! Althoughrepparttar 128049 Internet is graphic-rich, it is a text-based medium. Information is what your visitors are seeking. If you web site doesn't presentrepparttar 128050 information they want, don't forget your competitor's web site is only one mouse click away.

Search engines need copy to know what your web site's theme is and how your site should be indexed in their directory. If your home page consists solely of a Flash movie or an image map, there will be nothing forrepparttar 128051 search engines to index. Flash is cool, but it is not so cool when your web site doesn't come up in search engine results.

So, how do you write keyword-rich copy?

The first thing you need to do is identifyrepparttar 128052 keyword phrases that are important and relevant to your web site. For instance, how would you describe your company, products and services? More importantly, how would your visitors describe your company, products and services? Althoughrepparttar 128053 answer may seem like a no- brainer, it really isn't, because you need to think outside ofrepparttar 128054 box. You need to get into your visitor's head and think like your visitor. What search terms would they use to find your web site?

A good place to start your keyword research is by looking at your log files. What search terms are your visitors using to find you? Armed with this information, you can begin researchingrepparttar 128055 popularity of those terms. Researching your keywords is a very important task, because if you targetrepparttar 128056 wrong terms, your traffic will suffer. Although your site may rank number one for some obscure term, if no one is searching for that term, your site will not be found inrepparttar 128057 search engines.

There are a number of handy tools available online to help you begin building your list of relevant keywords. Overture (formerly offers a Search Term Suggestion Tool on its web site that will not only tell you how many times a particular keyword phrase was queried inrepparttar 128058 past month, it'll also present you with a list of alternative terms to consider for your search engine optimization campaign.

In addition to utilizing keyword suggestion tools to research your keywords, I highly recommend brainstorming keywords with your co-workers, employees, friends and family members. Better yet, ask your clients and customers what terms they would use to search for your web site. Brainstorming keywords will teach you a lot about how others think and userepparttar 128059 Internet to find information.

Once you have identified your keywords, you will need to integrate them intorepparttar 128060 body of your web page. Your sentences need to be intelligible and grammatically correct. Don't forget: Your web copy will be read by human beings, as well asrepparttar 128061 search engines. If your web copy doesn't make sense, your visitors will hit their back button never to return again. Bad web copy will defeatrepparttar 128062 whole purpose of your search engine optimization campaign.


The most important tag inrepparttar 128063 header section of your web page isrepparttar 128064 title tag. The title tag is displayed inrepparttar 128065 bar atrepparttar 128066 top of your browser window--aboverepparttar 128067 toolbar. Many webmasters do not userepparttar 128068 title tag properly. For example, their page will be titled "Home" or "Welcome," or worse yet "untitled," because they don't include a title at all. The search engines place a lot of relevance onrepparttar 128069 words contained withinrepparttar 128070 title tag, so be sure to include your targeted keyword phrases when writing your title tag. This tag is generally limited to 60 characters, so choose your words with care.

The next important tag inrepparttar 128071 header section isrepparttar 128072 description meta tag. This tag is used to describe your web page. Likerepparttar 128073 title tag, many ofrepparttar 128074 search engines will extrapolate this information to summarize your web site. Again, be sure to include your targeted keyword phrases.

The third and least important tag inrepparttar 128075 header section isrepparttar 128076 keywords meta tag. Because of abuse by unscrupulous webmasters,repparttar 128077 keywords tag is ignored by many ofrepparttar 128078 search engines. Even so, some do use it, so it doesn't hurt to include it. Like your title and description tag, choose your keywords carefully. Do not include keywords that are not included inrepparttar 128079 body of your web copy or irrelevant torepparttar 128080 theme of your site.


Much is said about link popularity, but what is it exactly?

A few years ago, people were joining "link farms" to increase their link popularity, but today that is frowned upon and can actually be detrimental to your quest for higher rankings inrepparttar 128081 search engines. Nowrepparttar 128082 emphasis is more onrepparttar 128083 quality ofrepparttar 128084 links pointing to your web site versusrepparttar 128085 quantity.

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