How to Turn an Idea into $100,000

Written by Kathleen Gage


Title: How to Turn an Idea into $100,000 Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 667 Copyright © 2004 by Kathleen Gage Web address: www.kathleengage.com

Publishing Guidelines: You may publish my article in your newsletter, on your website or in your print publication provided you includerepparttar resource box atrepparttar 120074 end. Notification would be appreciated but is not required.

How to Turn an Idea Into $100,000 By Kathleen Gage

Do you ever wonder why some people seem to get allrepparttar 120075 lucky breaks in business while others struggle to barely get by? They seem to be inrepparttar 120076 right place atrepparttar 120077 right time.

Fact is, maybe they’re not atrepparttar 120078 right place atrepparttar 120079 right time; maybe they just know how to make things “happen.”

As a business advisor I often see people begin and end a business before they have given it a chance to grow. For some reason, they seem to think that all they have to do is have a product or service to sell andrepparttar 120080 rest magically takes care of itself.

Nothing could be further fromrepparttar 120081 truth. For any business to succeed there are steps that must be taken.

Success in business is actually quite simple. Not always easy, but it is simple.

Asrepparttar 120082 top rated home-based business inrepparttar 120083 state of Utah for 2004 I speak from experience. My success is a direct result ofrepparttar 120084 actions I have taken on a daily basis.

My success is also a result of having some great mentors overrepparttar 120085 years. Mentors who were willing to share time and knowledge in order that I could grow my business.

My choice withrepparttar 120086 information that was shared was to either use it or not. Fortunately, in many cases I listened and applied what was recommended.

Onrepparttar 120087 other hand, I often had people who served as a warning of what not to do in business. People who struggled day in and day out and yet, were more than willing to tell others how to succeed in business.

Maslow's Marketing Filter

Written by Darrin F. Coe, MA


Maslow’s Marketing Filter

One ofrepparttar basics of all marketing and advertising training is a teaching of “Maslow’s needs pyramid”. This pyramid showsrepparttar 120073 different motivators and needs in a person’s life and how they are built one uponrepparttar 120074 other. Supposedly this is presented to helprepparttar 120075 marketing student understand consumer motivation and thinking. The problem is I’ve never seen it applied, inrepparttar 120076 text books. It’s presented asrepparttar 120077 foundation of human motivation and then it’s dropped.

I’d like to present to you a way to use Maslow’s needs pyramid so that you can get insiderepparttar 120078 consumer’s mind and develop an understanding of what’s truly motivating them as they consider purchasing your product or service.

Maslow’s needs pyramid present human needs such that each need is pursued and met beforerepparttar 120079 next level of needs can be considered; they build upon one another. The needs from most basic to most complex are:

– physiological needs: food, shelter, sex – safety needs: clothing, weapons, defense of self – social needs: social acceptance – esteem needs: acceptance of self by self – fulfillment needs: a feeling of having and fulfilling a purpose

Sorepparttar 120080 question is, “How do we use this paradigm to get insiderepparttar 120081 consumer’s head?”

Let’s consider a personal fitness training service. Here’s how it works atrepparttar 120082 most basic level. Place yourself inrepparttar 120083 position ofrepparttar 120084 consumer and think as if you are considering hiring a personal fitness trainer.

1. How will personal fitness training impact my acquisition and use of food? Of shelter? Of sexual behavior? (Now you see why sex is used in marketing so many products – we react to it instinctually)

2. How will personal fitness training impact my personal safety? – you’ll be in better shape and can run faster from a mugger, perhaps.

3. How will personal fitness training positively impact my standing in society? In my social circle? Access to different social circles?

4. How will personal fitness training positively impact how I think about myself?

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