When most people think about promotional products, they tend to think pens, keychains, t-shirts, mugs, caps, etc.

Did you know there are products that put pens, mugs and keychains to shame? They can cost less and bring measurable profits. Sometimes, these profit-producing promotional items may even be free.

How can this be?

Instead of ordinary promotional products, think "infopromotional products". An infopromotional product is an information product that you use as a promotional item.

What can you use as a infopromotional item? You can give away -tips sheets -articles -special reports -audios -videos -books -ebooks -teleseminars

Now you could spend time creating your own information product - but I'm not suggesting that. That takes time and money.

Consider joint venturing with an expert whose advice your customers would find valuable. The expert can give you a special educational item that you give to your customers. Let's say it's a tips sheet. At end of tips sheet, there's an offer for expert's books, tape set or seminars. The customer can only get special offer by mentioning your name or special code.

Two years of experience advertising in dozens of ezines has revealed a few money saving trends and commonalities. These tendencies will save ezine marketer a considerable amount of money, especially when combined.

You may not realize it, but ezine ad specials and deals are fairly common if you know where to look and what to look for.

In this article, I will show you how to find these specials, what types to look for, and details you need to know about each one in order to take advantage of these offers.

Subscribe This may seem obvious, but I never subscribed to ezines, simply because it wasn't necessary in order to purchase an ad. I would go to website, fill out ad form, hit PayPal button, and submit ad. What I didn't know was that, though sometimes ad specials are available on website, best ones are usually offered to subscribers.

With that in mind, always subscribe first. In fact, I recommend subscribing to about 20 or more ezines in your niche if you can find that many.

Why large number?

This is to insure a greater chance that one or more specials will appear in your email with regularity. It's a good idea to set up a separate email account just for these subscriptions.

The following are some of special offers you'll find as a subscriber.

Free Classified Ads A few of ezines you subscribe to will allow you to submit a free classified ad as a bonus for subscribing. Some even allow you to submit your ad every week for free. If you take advantage of these freebies, you'll find a few gems that do pretty well and are worth effort of submitting. Additionally, many ezines post their ads online. I receive a steady trickle of visitors from such ads.