How to Trigger a Successful Sale through the Power of Psychological Triggers

Written by Joe Sugarman

A desire to buy something often involves a subconscious decision. In fact, I claim that 95% of buying decisions are indeed subconscious.

Knowingrepparttar subconscious reasons why people buy, and using this information in a fair and constructive way, will trigger greater sales response -- often far beyond what you could imagine.

I recall a time when I applied one of these subconscious devices by changing just one word of an ad, and response doubled. I refer to these subconscious devices as psychologal "triggers." A psychological trigger isrepparttar 127453 strongest motivational factor any salesperson or copywriter can use to evoke a sale.

There are 30 triggers in all, some of which I will reveal to you in a moment. Each trigger, when deployed, hasrepparttar 127454 power to increase sales and response beyond what you would normally expect.

There are triggers, for example, that will cause your prospect to feel guilty if they don't purchase your product. Let me give you an example. Whenever you receive inrepparttar 127455 mail a sales solicitation with free personalized address stickers, you often feel guilty if you userepparttar 127456 stickers and don't send something back -- often far in excess ofrepparttar 127457 value ofrepparttar 127458 stickers. Fundraising companies use this method a great deal. You receive 50 cents worth of stickers and send back a $20 bill.

Another example are those surveys that are sent out asking for you to spend about 20 minutes of your time filling them out. Enclosed inrepparttar 127459 mailing you, might find a dollar bill included to encourage you to feel guilty, and entice you to fill outrepparttar 127460 survey. And you often spend a lot more than one dollar of your time to do that.

Guilt is a strong motivator. I have to admit that I've used guilt in many selling situations, in mail order ads and on TV -- with great success, I might add.

I call one ofrepparttar 127461 most powerful triggers a "satisfaction conviction," which is a guarantee of satisfaction. But don't confuse this withrepparttar 127462 typical trial period you find in mail order, i.e., "If your not happy within 30 days, you can return your purchase for a full refund." A satisfaction conviction is different. Basically it takesrepparttar 127463 trial period and adds something that makes it go well beyondrepparttar 127464 trial period.

For example, if I were offering a subscription, instead of saying, "If at anytime you're not happy with your subscription, we'll refund your unused portion," and instead said, "If at any time you're not happy with your subscription, let us know and we'll refund your entire subscription price -- even if you decide to cancel just beforerepparttar 127465 last issue."

Basically you're saying to your prospect that you are so sure that they'll likerepparttar 127466 subscription, that you are willing to go beyond what is traditionally offered with other subscriptions. This in fact givesrepparttar 127467 readerrepparttar 127468 sense thatrepparttar 127469 company really knows it has a winning product and solidly stands behindrepparttar 127470 product and your satisfaction.

Selling to the Sellers -- A Lesson in Feminine Wisdom

Written by Joe Bingham

Basically speaking, anyone you are trying to sell to, is also a seller themselves, or at least a want to be seller.

So how do you sell torepparttar seller?

Well, I'm glad you asked.

Method #1 -- The Wisdom of a Woman

Sellers are interested in buying those things that can help them become better sellers. So, don't sell your product to them, sell them their own sales.

Women figured out long ago thatrepparttar 127452 best way to get men to like them was to keeprepparttar 127453 topic of conversation centered aroundrepparttar 127454 man. Well, sellers can be sold inrepparttar 127455 same manner. Talk about their sales profits, their sales numbers, and their results. Relate your product to increases in their sales.

Method # 2 The Wisdom of a Girlfriend

This method is much like a wise girlfriend who helps her boyfriend take better care of himself by making him think that it is his idea. Forrepparttar 127456 first time in a man's life,repparttar 127457 trash is taken out on a regular schedule, dishes are done, and clothes are washed regularly. Now, whilerepparttar 127458 man thinks he is doing it to impressrepparttar 127459 woman, without her knowledge, in reality,repparttar 127460 woman is simply inspiringrepparttar 127461 man to become what he should have been already -- so he will be good enough for her.

Sellers like to be sellers, and hate to become a buyer. So, in order to make sales for yourself, you must transform your buyer into a seller.

Re-sell items are great! People buy it from you and then re-sell it to others. In this manner, they are not really buyers, but 'investors' making a capital purchase which then allows them to immediately become sellers of what they have purchased.

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