Online Promotion: How to Test Your Ads & Improve Your Profitability

How to Test Your Ads & Improve Your Profitability

Written by Angela Wu

It's so easy to blow through money when marketing a website. If you're like many new entrepreneurs, you may have already wasted several hundreds, if not thousands, of dollars on marketing campaigns that didn't give you repparttar

results you were hoping for.

So how does one figure out which campaigns are worth repparttar 124955 time, trouble, and money?

You track them. Ad trackers are commonly used to monitor repparttar 124956 results of a marketing campaign. A specialized 'coded' URL records repparttar 124957 number of times people click on repparttar 124958 link. You'll be able to see how many 'hits' and unique visitors you get from each of your advertising campaigns, and by analyzing this information, you can instantly see which of your campaigns are successful -- and which are not.

A hit-and-miss 'strategy' is simply too frustrating, and often times too expensive! Here are just a couple of examples of what an ad tracker can tell you:

EXAMPLE 1: Let's say you run repparttar 124959 same ad in two newsletters or ezines. EzineA has 10000 subscribers, EzineB has 50000. Most beginners naturally assume that a larger number of subscribers means a better response rate. This isn't necessarily true. What actually matters is how many people READ repparttar 124960 ezine and how responsive they are! Your tracker will show you cold, hard numbers of how many subscribers from each ezine respond to your ad.

EXAMPLE 2: You create 2 different sales pages, each with a unique tracking link. You can send an equal number of visitors to each sales page, and let your tracker tell you which one is converting more visitors into paying customers.

How To Give Your Business Credibility

Written by David Coyne

Let’s face it. Buying products and services from repparttar

Internet can be a bit intimidating.

You may have no idea where repparttar 124954 online merchant is located. You may not know how safe your personal and credit card information will be.

You may be unsure if you’ll even get repparttar 124955 product or what to do if repparttar 124956 product is broken when it arrives at your door.

These types of concerns are what you are up against when you sell products from a website.

Here some tips to build credibility with potential customers.

1. Include all your contact information on your homepage. Your phone and fax numbers, e-mail address, etc. List repparttar 124957 hours you’re available to take customers’ phone calls.

2. Offer a money-back guarantee. This is a must, especially if you’re selling higher price items. Mention your guarantee at least a couple of times in your copy.

The more details you give about your guarantee repparttar 124958 more comfortable your prospect will feel. Your guarantee should be valid for at least 30 days after repparttar 124959 purchase and it’s best to have a “no-questions-asked” return policy.

Be prompt in refunding repparttar 124960 customer’s money

3. Tell your site visitors how their credit card and personal information will be protected if they buy from you.

Do you use a secure,encrypted server to process their transaction? Tell them. I have this info spelled out right below repparttar 124961 “Buy Now” button on my website.

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