1) Maintain a very high level of regular self care. This means that you make a commitment to your health and needs for sleep, exercise, good nutrition, and relaxation. It means that you have adequate reserves of time, money, and resources so that you have more than you need in all these areas. If you don’t, today, have “more than you need” getting to this level should be one of your first priorities. There is little worse than “needing” a client to buy so you can meet your monthly rent payment. Take strong action to increase your reserves.

2) Find a different spot to stand in. This means that you find a way to shift your perspective on process. Some will take rejection and use it as an excuse to never try again. Others will find a way to use experience and make it in something bigger, more generative, and more powerful. Which approach is more likely to foster success?

3) Consider that solution might be “not this way - try another”. This means that this event might, actually, give you a guidepost of how to move forward on your next attempt. If you can, find out why prospect did not buy your product or service. A simple follow-up call can show you ways to improve your selling process for next time.

4) Remind yourself that it’s not personal. This means, don’t make person’s decision as reflective of your talents, or your abilities. Some people are not right for you or your company, and some people are. When someone has said “No” be glad. They wouldn’t have been happy with what you offered, and may have cost more (in time, effort, special requests) in long run. It’s easier to do this, by way, when you don’t “need” sale - see tip #1.

In early 1990's, when Internet was new and online businesses just a dream, it was understandable that many would try and fail in their own online business. After all, Internet was unproven territory.

Fast forward to 2003. By now shouldn't there be so many proven and effective methods of online success that everyone would succeed? Yet success still eludes majority.

It has been well said that "if we try to solve new challenges using old thinking we will end up with frustration as result."

I propose that one reason so many people have modest results is that they are facing NEW challenges of Internet using OLD information.

It is certainly true that online marketers must understand basic truths of how to use autoresponders, what type of sales copy creates orders, how to advertise and more.

But there are hundreds of sites, and hundreds of gurus, teaching these things now. If this type of thinking was only thing needed certainly thousands of people who buy "how to" information would all succeed?

We need new information in order to meet new challenges we face in 2003.

What are challenges facing us in 2003 that require new thinking? Here are only three.

1. An entire "filtering" industry is rising whose sole intent is to stop marketing messages from reaching intender recipient. While original intention may have been good, these filters hurt honest marketers as well as crooks they were intended to punish.

2. Web copy is beginning to look same on more an more web sites. Will same look and feel really persuade people to buy no matter what product?