How to Successfully Market With Safelists

Written by Herman Drost

Opt-in email safelists are one ofrepparttar best Internet marketing strategies for getting your product or service immediately in front of many thousands of people. In this article, I will show you how you can successfully work with them.

Benefits of Opt-in Safelists 1. Email to thousands - this can be done with free safe lists or paid safe lists. Even if you only get a 1% response from thousands, you interact with those that will respond.

2. It's immediate you can instantly send your ad and receive an immediate response from those interested. With ezine ads, you often have to wait for days or weeks before your ad is displayed.

3. Test your product or service safelists are a good place to begin testing your ad, before you spend a lot of money on other advertising methods.

4. Track your ads track those ads that pullrepparttar 124343 best. (Some safelists incorporate tracking in their subscriptions). You can then use these same ads repeatedly in other forms of advertising. The key is to have a great headline, because users will be scanning them for what catches their eye.

5. Low cost way of email marketing this is a much faster, less expensive way to market than offline marketing. You can reach many more people in a shorter space of time.

6. No fear of spamming or being penalized for spamming this is because all subscribers are strictly opt-in.

Types of Opt-in Safe Lists Free Safelists - Pros It's free to email torepparttar 124344 whole list you can mail to all free and paid subscribers. Email to thousands immediately Pays commissions on referrals

Cons Fills your email box with thousands of offers from other subscribers. No tracking of ads provided Email once a week only

Paid Safelists - Pros Emailrepparttar 124345 list (free and paid) every day or every 2 days. Doesn't require you to receive other e-mail ads from subscribers. Membership fees are low Tracking of your ads Pays higher commissions Personalize your messages

Cons Most customers will not see your ad at all. People on these lists are more concerned about others seeing their own ad, than seeing yours. Lose money if you paid to subscribe, but didn't get any sales.

How To Properly Use Ezine Advertising - Conclusion

Written by Joe Bingham

Up until this point, we discussedrepparttar two methods of using ezine advertising, playingrepparttar 124342 numbers, and targeting. Then, we focused on targeting by discussing how to select ezines based on content and audience, and how to analyze those selected forrepparttar 124343 best advertising value.

Now, finally, we come down torepparttar 124344 actual cost of purchased advertising. How much is affordable and what is too much?

As I said in part three of this series, it just depends. I don't mean to give a misleading answer with that statement, nor do I mean to skirt aroundrepparttar 124345 subject. It's just that price is a subjective item that revolves aroundrepparttar 124346 product or opportunity you are promoting andrepparttar 124347 ezine you are promoting in.

So, while I cannot give you a simple rule to follow, I can give you a way to analyzerepparttar 124348 cost. However, there are still a BUNCH of other factors that I'll bring up afterward.

First, let's userepparttar 124349 term 'ad hits' to describerepparttar 124350 number of people that view your ad in an ezine and then answer it by either going torepparttar 124351 site you want them to or emailing to you or your auto responder.

Now, look atrepparttar 124352 following formula:

(# subscribers) x (% response) = Expected Ad Hits


1000 subscribers x 3% = 30

>From there, naturally, it depends on how many sales you get fromrepparttar 124353 ad hits you receive and how much money you make per sale. Getting 1 sale out of 30 hits is a 3.33% sales ratio.

Now, if you can do at least that, consider how much you make per sale as opposed to how muchrepparttar 124354 ad cost you. If you make $10 per sale andrepparttar 124355 ad to 1000 subscribers only cost you $5, then there's your profit of $5.

So essentiallyrepparttar 124356 equation you need to use is this one:

Income forrepparttar 124357 ad =

(# subs) x (% response from ezine) x (sales % from site) x ($ made per sale)

If that number is of greater value thanrepparttar 124358 cost ofrepparttar 124359 ad, then it's good. Of course, all of this is assuming you have an ad tracking system in place so you can seerepparttar 124360 results of your advertising in different ezines. If you don't, then either you advertise in only one ezine at a time so you can track your results, or you make groups based on ezines that are similar and you track your results as you go through different groups. This may be done by counting hits at your site, or merely by seeing what results in sales.

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