Benefits of Opt-in Safelists 1. Email to thousands - this can be done with free safe lists or paid safe lists. Even if you only get a 1% response from thousands, you interact with those that will respond.

2. It's immediate – you can instantly send your ad and receive an immediate response from those interested. With ezine ads, you often have to wait for days or weeks before your ad is displayed.

3. Test your product or service – safelists are a good place to begin testing your ad, before you spend a lot of money on other advertising methods.

4. Track your ads – track those ads that pull best. (Some safelists incorporate tracking in their subscriptions). You can then use these same ads repeatedly in other forms of advertising. The key is to have a great headline, because users will be scanning them for what catches their eye.

5. Low cost way of email marketing – this is a much faster, less expensive way to market than offline marketing. You can reach many more people in a shorter space of time.

6. No fear of spamming or being penalized for spamming – this is because all subscribers are strictly opt-in.

Types of Opt-in Safe Lists Free Safelists - Pros It's free to email to whole list – you can mail to all free and paid subscribers. Email to thousands immediately Pays commissions on referrals

Cons Fills your email box with thousands of offers from other subscribers. No tracking of ads provided Email once a week only

Paid Safelists - Pros Email list (free and paid) every day or every 2 days. Doesn't require you to receive other e-mail ads from subscribers. Membership fees are low Tracking of your ads Pays higher commissions Personalize your messages

Now, finally, we come down to actual cost of purchased advertising. How much is affordable and what is too much?

As I said in part three of this series, it just depends. I don't mean to give a misleading answer with that statement, nor do I mean to skirt around subject. It's just that price is a subjective item that revolves around product or opportunity you are promoting and ezine you are promoting in.

So, while I cannot give you a simple rule to follow, I can give you a way to analyze cost. However, there are still a BUNCH of other factors that I'll bring up afterward.

First, let's use term 'ad hits' to describe number of people that view your ad in an ezine and then answer it by either going to site you want them to or emailing to you or your auto responder.

Now, look at following formula:

(# subscribers) x (% response) = Expected Ad Hits

Example:

1000 subscribers x 3% = 30

>From there, naturally, it depends on how many sales you get from ad hits you receive and how much money you make per sale. Getting 1 sale out of 30 hits is a 3.33% sales ratio.

Now, if you can do at least that, consider how much you make per sale as opposed to how much ad cost you. If you make $10 per sale and ad to 1000 subscribers only cost you $5, then there's your profit of $5.

So essentially equation you need to use is this one:

Income for ad =

(# subs) x (% response from ezine) x (sales % from site) x ($ made per sale)