How to Submit to the Open Directory Project (ODP)

Written by Alan Grissett

The ODP ( is organized into categories and subcategories, and as simple as it may sound,repparttar key to submitting is finding out where your site should be listed. There are two good ways to determine where your site belongs. You can perform a keyword search, then "drill down" to findrepparttar 128340 category that sites returned byrepparttar 128341 search belong to, or you can manually findrepparttar 128342 right category by drilling down fromrepparttar 128343 home page. I would recommend manually findingrepparttar 128344 right category, because some sites returned as search results may not belong to exactlyrepparttar 128345 same category your site should be submitted to.

Forrepparttar 128346 sake of illustration, let's say you run a for-profit, defensive driving school, and I need to findrepparttar 128347 correct category to submit to. Fromrepparttar 128348 ODP home page, I would probably selectrepparttar 128349 broad category of "Business", because after all, I am out to make a profit, so that seems like a pretty logical choice. The next page I'm presented with has around fifty subcategories. "Training and Schools" sounds right, so I'll choose that one. I'm then provided withrepparttar 128350 various categories of training schools, and "Traffic Schools" is among them, so I'll choose it. This is probablyrepparttar 128351 category where I need my site to be listed, so I'll submit here.

The category selection process just described would apply to any site, and the

A Look at Ask Jeeves and Teoma - Part 2

Written by Robin Nobles

Question: In your FAQ's for Ask Jeeves/Teoma's pay inclusion program (, it states that you can't change URL's. Why?

Jim: "Because it's considered a new submission. We're not able to put enough resources against it yet."

Question: So inrepparttar future, we'll haverepparttar 128339 ability to swap out URLs?

Jim: "We'll see, but I hear you. We are aware of Inktomi's program."

Question: What'srepparttar 128340 difference in traffic betweenrepparttar 128341 premium listings andrepparttar 128342 "regular" search results?

Jim: "Do you mean between Premier Listings (Featured Sponsor) and Paid Inclusion? There are two differences: 1) You are guaranteed that your listing will show up; 2) You are guaranteed that it will show up in a specific location on our page."

Question: Are Premier Listings twice as likely to be clicked on, for example?

Jim: "Premier Listing is really just an ad. With Paid Inclusion, you aren't paying for anything other than being included inrepparttar 128343 index and then being subjected torepparttar 128344 same relevance algorithms that give us our other results, but withrepparttar 128345 other benefits that I mentioned earlier.

"In terms of click ratio, I suppose it depends on how relevant your site is to a given query. The match rate of a site that buys ad space on our site is much more significant than one that purchases via paid inclusion for now."

For more information about Premier Listings, visit:

Question: Let's say that I have a Web site:, and let's say that my goal is for it to become an "authoritative" site in Teoma. Could you give us some tips on what we can do to try to be considered by Teoma as an authoritative or expert site on a particular subject?

Jim: "Our recommendations are as follows: 1) you allow people to link to you; 2) you offer quality content so that you become popular among other sites ofrepparttar 128346 same subject (i.e., experts). Basically, that's it. None of our expert sites or authorities are manually decided. It's based on our algorithms."

Question: On Teoma, are Teoma and Ask Jeeves results combined?

Jim: "Well, there really is no such thing as an Ask Jeeves result. There are pre-fab, editorially selected `answers' to certain queries that may appear atrepparttar 128347 top ofrepparttar 128348 page if we have a high level of confidence that we haverepparttar 128349 right answer. But as far asrepparttar 128350 actual search results go, it's all Teoma...and we'll layer inrepparttar 128351 Direct Hit click-pop at some point soon."

Question: But Teoma results ARE being shown at Ask Jeeves?

Jim: "That's exactly right. The part ofrepparttar 128352 AJ page that says, `You may find these search results helpful' hasrepparttar 128353 Teoma results. They were launched in January (and by no coincidence, we immediately saw a 30% increase in picks to those results.)"

Question: The "Featured Sponsor" section of Ask Jeeves, is thatrepparttar 128354 Premier Listings?

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