How to Submit Your Site to Search Engines

Written by Kalena Jordan


Many years ago, when I was first learning about optimization and search engine submission, I looked everywhere onrepparttar Web for an easy tutorial that explained step-by-step how to submit a website to search engines and directories. I couldn’t find one and so I had to piece togetherrepparttar 119779 most successful process to use via trial and error.

Now there is such a huge amount of misinformation onrepparttar 119780 Web about search engine submission, I thought it was high time I wrote a basic tutorial to help webmasters sort fact from fiction.

Before You Begin

Before you can start to submit your site to search engines, you need to make sure it is ready for indexing. Userepparttar 119781 following checklist to be absolutely sure your site is submission-ready:

Are all pages complete? (No “under construction” pages) Are all links valid? (No broken or dead links) Are all pages optimized? Are all pages search engine compatible? Have you used Robots.txt or Robots META Tag to prevent pages you want hidden (e.g. shopping cart) from being indexed? If your site is an e-commerce site, is your ordering process or shopping cart functional and tested for bugs? Are you prepared to handle a sudden influx of traffic and/or sales? Have you tested your site for usability? (Google “web site usability” for more information) To make your job of submitting easier, you also need to prepare a text file or spreadsheet listingrepparttar 119782 following:

Your site’s main URL The URLs for other pages on your site that you will be submitting Your site’s Title (the name of your site you want listed in engines. This is usually your company name e.g. Atlanta City Tours or Acme Widgets) A short description of your page/site content (10-20 words) A long description of your page/site content (30-50 words) A list of target keywords for your page/site Name of submitter Email address of submitter (we suggest using a real account you check regularly, but one where you have strict controls over incoming spam email – you will receive some spam as a result of your submissions!) Address and contact details of your company (some directories ask for this) It is particularly important to keep track ofrepparttar 119783 email address you use when submitting your site, because some directories, like Yahoo for example, require you to cite this address if you want to make changes to your listing later on.

I like to use a text file created in Notepad forrepparttar 119784 above, but some people prefer to use a Word doc or a spreadsheet. It’s up to you. Remember to utilize your target search keywords as much as possible when creating your site descriptions. Or you can use parts of your optimized Title and META tags, as long as you don’t go overboard stuffing keywords and making your site description spam-like.

Top Ten Reason to Publish an Ezine AND a Blog

Written by Patsi Krakoff and Denise Wakeman


Blogs arerepparttar hottest thing going these days when it comes to marketing onrepparttar 119778 Internet. A blog is a way of delivering your messages and article to clients. They are a like personal web sites, easy to create and far less expensive than traditional web sites. Just when you thought you were masteringrepparttar 119779 tasks of ezines and newsletters, along comes blogging, and you have to ask yourself: Do I really need a blog? Isn’t an email ezine or newsletter doingrepparttar 119780 same thing? Should I do both? Are these two marketing tools going to eat up all my time, energy and money? What’srepparttar 119781 best way to spend my resources here so that I can get clients and results out of my marketing efforts? Here are ten reasons why you should pay attention to this new blogging revolution and do both and ezine and a blog. 1. Because a blog is web based, it is published instantaneously every time you post. This allows you to be spontaneous and current with issues that affect your readers/clients. Blog posts are short, ezines can be longer. One can complementrepparttar 119782 other. 2. Because blog posts are spontaneous, they tend to be more informal, friendly, and conversational. Blog posts show your personality. Ezines show your knowledge. Your readers/clients need to know who you are before they will invest in your services. Providing both an ezine and a blog allows your readers to get to know you. 3. You can set up a subscription form on your blog and your subscribers will get a short notice in their inboxes each time you post something new. This is a great way aroundrepparttar 119783 spam filter problem which blocks so many ezines and legitimate messages from professionals. 4. Blogs link to other blogs and web sites, which helps you create a viral marketing system, increasing your exposure to search engines. Search engines love blogs because they are text based and key word rich. Your rankings go up when you publish a blog and use linking and posting on a frequent basis. You can also link to your own web site(s). 5. You have instant access to all your published articles on your blog. A blog automatically creates archives of previous posts. You see them in a side-bar for easy access. You put them into categories for easy finding. One clever person we know spent a day posting all her ezine articles to her blog, so that it would appear she has been blogging for a much longer time. Also, readers of her blog may not have hadrepparttar 119784 opportunity to read all of her other ezine articles. 6. You can use your blog to become a trusted expert in your field by filtering content onrepparttar 119785 web for your subscribers. Readers don’t have time to surf and to collect information, but you can do it for them, thereby establishing yourself as a good resource. 7. You can set up links for ads, products, and for your affiliate programs inrepparttar 119786 blog side columns so you don’t have to include them inrepparttar 119787 body of your article. In an ezine, you have to be careful about promotional stuff inrepparttar 119788 article because it annoys people and causes them to unsubscribe. A blog is a non-intrusive way to do this, and an ezine can link torepparttar 119789 blog where more information can be found.

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