(Examples in this article use fictional product "Green Garden Lawn Fertilizer". Any similarity to actual products is unintended and coincidental.)

-------------------------- MESSAGE 1 - BIG BENEFITS --------------------------

Many of sales resulting from your follow up series will come after very first message. Keep this message short. Just take 500 or so words to flesh out a handful of your biggest benefits. For example, part of Green Garden Lawn Fertilizer company's first message might read:

"A Lush Lawn: Green Garden Fertilizer will give you a lush lawn in just 2 weeks! Density will increase up to 50%...

"No More Brown: Watch your lawn become 3-5 shades greener with regular treatments..."

-------------------------- MESSAGE 2 - ESTABLISH A NEED --------------------------

Use your second message to explain why your product is necessary. First, lay out situation leading to a need for your product. Then, show that your product will meet that need. For instance:

"...Lawns across country are looking dull. Homeowners water and mow to no avail. But, not those who use Green Garden Fertilizer! They've created lush, beautiful lawns..."

-------------------------- MESSAGE 3 - TOOL TALK --------------------------

In your third message, show lead how he will go about actually using your product. Detail any tools or supporting material that you offer. In case of our fictional Green Garden Fertilizer, part of this message might read:

"...This treatment is a cinch: Simply attach included diffuser to end of your garden hose, creating a sprinkler. Run sprinkler for 15 minutes each week. You will see an improvement after just one treatment!"

-------------------------- MESSAGE 4 - THE WILDCARD --------------------------

Customize message four for your unique product. Try one of these ideas:

705 words at 65 characters per line.

Thanks, Judy Cullins ======= No Money Promotion That Creates 30X Sales In Five Months

Better than such offline promotion as press releases, talks, or book reviews?

Better than search engine placement, banner ads, ezines and news groups?

Yes! The number one way to promote your self and your products is through informational how-to articles that you send to hundreds of opt-in ezines, announcement groups, and Web sites.

Content is still King on Internet. People want your free information. That is why they go Online. When they see your useful, unique information, they will be more inclined to buy your books or other products.

Where to start?

1. Find an existing article or excerpt.

First, look through your files for information already created, or check out interesting parts of your already written book. Take excerpts or parts and think of what audience they will help.

2. Target your article to your Web site buyer or other group that will buy Online.

Without a specific audience such as entrepreneurs or small business people, your article may lose cohesiveness and continuity. People loose interest if your article is disorganized.

3. Write a new introduction for your article.

Mention your audience's main problem. What questions do they need answered? If you don't give them benefits with how-to's, valuable resources, or tips, they will delete your message. Be sure to answer their challenges and needs.

4. Write what ezines want.

Most opt-in ezines, article announcements, and Web sites use articles from 500-1500 words for new content. They want you to write them with up to 65 characters per line. To be published, what you send out must be useful, interesting, and written is a simple way.

5. Write for your audience.

Some people like conversational articles. Others want it short and sweet, so they can get what they want fast! They like headings so they can scroll to what they want to read fast. They like numbered tips that contain: command—such as Write for your audience. The next line gives a consequence for not following your advice. The third part should be a short how-to.