How to Size an Emerging Market

Written by Dave Lavinsky


In developing their business plans, companies of all sizes facerepparttar challenge of determiningrepparttar 103329 size of their markets. To begin, companies must presentrepparttar 103330 size of their “relevant market” in their plans. The relevant market equalsrepparttar 103331 company's sales if it were to capture 100% of its specific niche ofrepparttar 103332 market. Conversely, stating that you were competing inrepparttar 103333 $1 trillion U.S. healthcare market, for example, is a telltale sign of a poorly reasoned business plan, as there is no company that could reap $1 trillion in healthcare sales. Defining and communicating a credible relevant market size is far more powerful than presenting generic industry figures.

The challenge that many firms face is their inability to size their relevant markets, particularly if they are competing in new or rapidly evolving markets. On one hand,repparttar 103334 fact thatrepparttar 103335 markets are new or evolving isrepparttar 103336 reason why there may be a large opportunity to establish them and becomerepparttar 103337 market leader. Conversely, investors, shareholders and senior management are often skeptical to invest resources because, sincerepparttar 103338 markets do not yet exist,repparttar 103339 markets may be too small, or not really exist at all.

In developing over 200 business plans for emerging ventures, venture capital firms, SMEs and Fortune 500 spinouts, Growthink has encounteredrepparttar 103340 challenge of sizing emerging markets numerous times and has developed a proprietary methodology to solverepparttar 103341 problem.

To begin, it is critical to understand why traditional market sizing methodologies are ill-equipped to size emerging markets. To illustrate, if a research firm were to use traditional methods to size a mature market such asrepparttar 103342 coffee market inrepparttar 103343 United States, it would consider demographic trends (e.g., aging baby boomers), psychographic trends (e.g., increased health consciousness), past sales trends and consumption rates, price movements, competitor brand shares and new product development, and channels/retailers among others. However, conducting such an analysis for emerging markets presents a challenge as several of these factors (e.g., past sales, demographics ofrepparttar 103344 customer when there are no current customers) don’t exist becauserepparttar 103345 markets are presently untapped.

How The Rich and Powerful are Forcing You to be Fat - Lonely - Dead Broke and Depressed!

Written by Mr. X


How The Rich and Powerful are Forcing You to be Fat -

Lonely - Dead Broke and Depressed!

By “Mr. X”

www.TheUltimateSuccessSecrets.com

Becauserepparttar author of this article is exposingrepparttar 103328 “Secret

Systems” utilized by some extremely powerful people who are

stealing your money, keeping you overweight, lonely, sad,

angry and frustrated…

And becauserepparttar 103329 author has already received threats from

some of those very same powerful people…

We are now doing everything we can to protectrepparttar 103330 author’s

true identity.

All in order to at least give you a glimpse as to what is

being done to you methodically, systematically, and worst

of all, intentionally!

If you have ever tried to make some serious money, lose

weight, haverepparttar 103331 sex life of your dreams, and achieve your

deepest - most cherished desires and things did not work

out, don’t worry because there’s something you should know

once and for all…

IT IS NOT YOUR FAULT!

That’s right it’s not your fault for being:

- Dead Broke

- Overweight

- Sad

- Angry

- Lonely

- And Frustrated that you seem to never get ahead, because…

You’re just another victim of these secret systems!

In almost every area, no matter whatrepparttar 103332 endeavor,

approximately 97% of allrepparttar 103333 folks who try that endeavor

WILL fail.

- That’s 97% of allrepparttar 103334 folks who try to succeed on the

Internet.

- 97% of allrepparttar 103335 folks who study courses and programs, from

alleviating anxiety to Personal Development to Real Estate.

- 97% of allrepparttar 103336 folks who try to lose weight.

- 97% of allrepparttar 103337 folks who try to succeed with a Network

Marketing or MLM venture.

In almost every endeavor, approximately 97% of everyone who

tries will not succeed.

However, it is virtually impossible for 97% of us out there

to be failures!

That kind of consistent failure rate among humans is simply

not possible, unless those people are secretly -

intentionally, being FORCED to fail.

Here’s some more info for you:

Did you know for example, thatrepparttar 103338 average person living in

the United States of America will make between 2 ½ and 5

Million dollars duringrepparttar 103339 course of their lifetime?

That’s 2 ½ to 5 Million dollars earned by almost every

working adult!

However, 97 out of every 100 of those very same people,

after working their entire life - 40, 45, even 50 years or

more, and after earning between 2 ½ to 5 million dollars,

will be flat broke at retirement!

And all these folks will then be forced to depend on help

from their children, support fromrepparttar 103340 government, and

assistance from other charitable organizations just to get

by…

- That’s 97% of everyone who has worked their entire adult

life.

- 97% of allrepparttar 103341 folks who’ve earned several million

dollars.

- 97% of your friends, neighbors and your co-workers.

- And that means YOU have a 97% chance of being dead broke

after working your whole life!

So if you happen to be lucky enough not to be sad, angry,

lonely, depressed during your working lifetime, there’s a

great chance that you will be when you go to retire...

But Why?

You earned all that money, millions in fact!

And you didn’t spend anywhere near that amount.

You didn’t splurge on extravagant things, like Yachts and

Lamborghinis.

You didn’t gamble it away.

You didn’t give it all away to your children, or to

charity.

So where is it – where did it go?

The most simple and direct answer is this…

Your money is literally stolen away from you, by a very

Cont'd on page 2 ==>
 
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