How to Set Your Own Goals

Written by Andre Plessis


To accomplish anything in life, you will need a road map to achieve and realize your dreams. It's called goal setting. Once you have your goals in mind you will need a plan of action to help you reach those goals, whichever they are. The whole purpose of setting goals is to plan your life rather than take life as it comes. Ninety-seven percent ofrepparttar population does not set goals for two three reasons: (1) Fear is preventing them from doing so and (2) There is a risk thatrepparttar 100578 goal may not be reached (3) They don't know how to set their own goals.

The most important part of goal setting is knowing what you wantrepparttar 100579 most in life. The most critical part will be to achieve them and layout a plan to accomplish your dreams.

Today you have 2 choices in front of you; either you decide to set your own goals andrepparttar 100580 journey will start, or you decide not to and you will soon realize that you have not achieved what you wanted.

I know it may sound somewhat ridiculous to set your own goals and a plan of action to achieve them but as time flies by you will soon realize that I WAS RIGHT.

Here is why: How can you possibly achieve something in life if you do not have a clear plan, a road map, a detail plan of action that tells you everything about achieving your goals? How can you possibly envision your future without a clear definition of how to achieve your dreams?

Goal setting is a standard technique used by top level athletes, and successful business people all aroundrepparttar 100581 world. Remember, you will not pay a price for setting goals. You will pay a price for not setting them. You can choose to get caught up inrepparttar 100582 everyday activity of your life without feeling a real sense of purpose in life or you can choose to accomplish something meaningful with your life.

First you have to write down your goals and second you have to lay out your plan of actions that will determine how to you reach them. Once you have set your long-term goals, set up your short-term goals that you should complete if you are to reach your lifetime plan. You can set a 5 year plan, 1 year plan, 6 month plan, and 1 month plan of progressively smaller goals that you should reach to achieve your lifetime goals. Each of these should be based onrepparttar 100583 previous plan. Finally set a daily to do list of things that you should do today to work towards your lifetime goals.

Once you have decided your first set of plans, keeprepparttar 100584 process going by reviewing and updating your to-do list on a daily and weekly basis. Periodically review your plans, results and modify them to reflect your changing priorities, experience and accomplishments.

Be precise in setting your goals: Set precise goals, put dates, and amounts so that they are real. If you do this, you will know exactly how and when to achieve your personal goals. Have a vision that you know is unquestionably right and you will be internally driven to achieve that vision. A goal is "reasonable" when you can seerepparttar 100585 entire process needed to get to its attainment.

Write goals down: This is extremely important to if you wish to accomplish them. Goals are personals and should be shared with people that are close to you. This will give you more sense to what you do. Start mapping out your goals and review them regularly.

Set realistic goals: It is important to set goals that you can achieve if not you will give up onrepparttar 100586 idea that setting goals isrepparttar 100587 most important technique to help you achieve your dreams.

Listrepparttar 100588 obstacles to overcome in accomplishing your goals.

Identifyrepparttar 100589 individuals and groups you need to work with to reach your goals.

Listrepparttar 100590 skills and knowledge required to reach your goal. What do you need to know?

Develop a plan of action to reach your goals.

Write downrepparttar 100591 benefits of achieving your goals. What will you get in compensation? (Monetary, freedom, more vacations, retire early, etc.)

Example of goal setting:

If you wish to make $1 million overrepparttar 100592 next 12 months, you will need to make sure first it's a realistic goal and second you need to know how to get there.

How to Write Ad Copy That Sells

Written by Dina Giolitto


When I write copy for my advertising clients, I always check to make surerepparttar three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Masterrepparttar 100576 technique of each, and create ads that really sell!

It doesn’t matter which part you address when. You can write out a first draft and then go back and insertrepparttar 100577 missing aspects, or you can craft your copy piece by piece and then put it all together atrepparttar 100578 end. Forrepparttar 100579 most part, I tend to piece together my message, but you can work however you’d like.

Advertising wouldn’t be advertising without psychology. How else would you persuade or convince people that your product is outstanding in its category? What other way is there to go about creating a need for what you sell? Persuasion relies on emotional appeal, and emotions are driven by our psychological make-up. A long time ago, someone thought uprepparttar 100580 AIDA method, which is good enough to serve my purpose in explainingrepparttar 100581 psychology of advertising. It’s really very simple. A.I.D.A. Attention, Interest, Desire, Action.

Attention: Capture your audience’s attention right away, with a riveting photo and headline. Exceptional ads showcase headlines and images that work together. (Read more about this inrepparttar 100582 paragraph about creativity.)

Interest: If you wrote a good headline, likely they’ll be intrigued and continue reading. Your ad copy is where you can isolate a fear, problem, concern or need of theirs. Then go right into:

Desire. Make them want what you have. Pose your product asrepparttar 100583 solution torepparttar 100584 aforementioned problem. Build your case with examples, or even testimonials.

Action. Finally, tell your audience what to do. Buy Now! Cick here and save! It’s amazing what just a quick directive will do.

The next key feature of your message should be logic. By logic, I’m referring to how you orderrepparttar 100585 words and sentences in your message to make your point. A good writer knows to craft his message in an outline form- withrepparttar 100586 first paragraph driven by a main idea, and supporting sentences following that premise. Each paragraph should reinforce what’s been said inrepparttar 100587 main paragraph. This is basic English, and it’srepparttar 100588 key to crafting a solid argument. You should be able to convert your sentences to bullet points if you had to- with each bullet logically supporting a main concept. In fact, you may even want to use bullets, as they’re a quick way to sum uprepparttar 100589 benefits of what you sell with no extra words to diluterepparttar 100590 impact of what you say.

Finally, creativity is what will give your ad presentation that POW, and your copy that extra sparkle that makes it interesting to read. Earlier, I mentioned headlines and images that work together conceptually. What I mean by this is a play on words that’s reinforced by an image. This isrepparttar 100591 stuff of amazing advertising,repparttar 100592 kind that brings home a Cleo or an Addy award! Think of those incredibly powerful Nike ads: Just Do It. Tell you customer something they won’t forget, and use a dramatic photo to cement your message into their brains. Map out your long-term campaign, if you plan on having one, followingrepparttar 100593 same creative concept in each ad. This is brand-building at its finest!

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