Book Summary: The Rebel Rules By: Regine Azurin and Yvette PantillaThis article is based on
following book: The Rebel Rules "Daring to be your self in business" Chip Conley, A Fireside Book, Simon & Schuster New York 2001 ISBN 0-684-86516-5 287 pages
What does it take to get in touch with your inner rebel and run a business on your terms? Today’s Information Age has spawned a number of rebel business leaders, from Virgin’s Richard Branson to The Body Shop’s Anita Roddick –and to Joie de Vivre Hospitality’s boy wonder –
author himself – people who have
passion, instinct, agility and vision to rewrite
rules of business so it is ethical, respects diversity, and means more to people than simply turning a profit.
So what exactly is a rebel? 1. Rebels get into activities that make them lose track of time and put them in a state of ecstasy. 2. Rebels build a career that is a natural reflection of themselves and follow a natural progression from their most innate childhood skills. 3. Rebels are working at jobs that they put on their list of top ten “favorite future jobs” from their childhood or youth. 4. Rebels are normally not straight A students, they would have been naďve idealists, non-conformists, or artists in their teenage years 5. Rebels are not afraid to fail, quit their jobs, and follow their lifelong passion and true calling. 6. Rebels either become leading experts in their chosen fields, millionaires, or end up in prison. 7. Rebels do not lose their political and social beliefs as they grow older. Their passion for
causes they support will only grow stronger over time. 8. Rebels do not take “No” for an answer. They will always try to find a way or solution.
Rebel Profile
Richard Branson, founder of Virgin Group of Companies: 1. Started his first business, a magazine called Student, at
age of 16. 2. Began Virgin mail-order record business at age 20. 3. Built a net worth of $300 million by age 35 with diverse businesses all under
Virgin brand: travel, entertainment, retail, media, financial services, publishing, bridal service, and soft drinks. 4. Sold his music company for $1billion at age 41.
Rebel thinking: Position yourself as
underdog and you will enjoy a niche market.
Create your own personal mission statement. 1. What do you want to be remembered for? 2. What habits do you need to cultivate and what will you remove from your present life in order to live out your true purpose/calling? 3. What are
most important personal accomplishments you can imagine in your life? 4. Take an hour to write your one-page mission statement. Then cut it down to one paragraph. Then simplify it further by saying it all in one sentence. This summarizes your personal mission statement. How can you tell a Successful rebel? They have a clear vision. They are highly creative. They are quick to spot trends that can be integrated into their business practices. They feel a higher calling or mission. They are very charismatic and create a strong presence when they walk into a room.
Successful rebels have passion. They are able to unite a diverse team made up of people from different backgrounds, rallying together to build a unique business and company culture.