Pacific Management Consultants are a good example of branding. They consult with dentists on how to establish a practice that thrives. (Stay with me. We’ll get to coaching.)Read what they had to say here in their last ezine:
“We have seen practices struggling along with their schedules jammed, doctor and staff all max'd out with umpteen patients [scheduled] daily, NPs jammed in here and there. Production and collections suffering, Tx plans not getting accepted. These practices are running faster and more frantically than patients will tolerate …This happens even in a practice that appears to be far from it's capacity or even well below capacity.
On other hand, we have million-dollar-plus practices who see 5 or 6 patients a day and who have plenty of time for New Patient exams…[w]ith practice running at correct "speed" for patients.”
Now, if both of these practices gave high-quality service, which one would you go to, which one would you refer patients to, and, as a coach, which one would you rather have???
Silly question.
Now let’s use our EQ, taking this as a metaphor, and transferring it over to your coaching practice. Are you running your coaching practice at correct speed? Or are you running at a frantic pace, driving away clients, and barely making a living?
Here’s Emotional Intelligence Checklist to consider:
Personal Power: Do you have know benefits of your coaching and present them with self-assurance to NCs? Have you scheduled clients so you can devote your undivided attention to each one?
Do you take advantage of income-generating products that help client beyond coaching call? Have you added, for instance, The EQ Foundation Course© ( http://www.susandunn.cc/courses.htm ) or Gooding Accountability System™ ( http://www.susandunn.cc ) to each client’s protocol, SOP? Be Creative.
Have you learned how to suggest what client needs, beyond what he or she wants?
When you fail to close with a prospective client in free coaching call, do you analyze why? Do you ask your own coach for suggestions and role play? The more Empathy you have, wider ^fit^.