Most site owners use online marketing channels like banner ads, pay-per-click search engines, email marketing, search engine optimization, etc.
But they often miss out most powerful marketing channel for driving hundreds of thousands of visitors. What is it? Media publicity!
Almost every person on this planet is exposed to some form of mass media daily - be it newspapers, radio or television. Such wide media reach drives huge traffic.
How do you get media coverage for your website?
One highly effective way of getting media publicity for your website is through press releases.
All businesses, large and small, use press releases to disseminate information to public. Editors and journalists use them to get fresh information about latest happenings in their fields of coverage.
Should you write your own press release?
That depends on how much a writer you are. If you don't enjoy writing, you should outsource to a professional PR firm.
The major advantage to using a PR firm is that they can write your press release objectively in a style which adheres to media editorial requirements.
Press releases are often written like sales letters. That's number one reason why many press releases get trashed. Editors are interested in stories, not sales pitches.
Next, you need to distribute your press release to relevant editors and journalists. You can submit your press release through email, fax or postal mail.
Start with newspapers and magazines which you read. Check their masthead and make a note of who and where to send your press release to. See http://www.prbuilder.com/distribution.htm for a list of major media outlets in America.