Customer retention is vital to a business. If you cannot retain your customers you will be continually losing current customers and always on search for new ones. This can be very expensive. Retaining current customers means continual sales which is essential to keep your business afloat. Here are some keys to keeping your customers that can be learned from looking at Dish Network business model.
Have a Product or Service that Appeals to your Customer. This may seem like common sense but it is important to have a quality product or service. If it lacks quality or proves to be useless to customer, they will not be returning to your business anytime soon. Make sure that it is something that your target customer needs and not just something you think they might need. Do your market research. You need to be solving a problem for your customer with your product or service.
Dish Network keeps their customers by giving them something that will change way they watch television forever. After you have experienced satellite TV, it is hard to go back to way things use to be. Dish Network sells a product and service that satisfies a customer need and keeps them coming back for more.
Continue to Improve Your Product or Service. Never be satisfied with where you stand with your product or service. The market is always changing and active and needs of a customer are always shifting. Once again, do your research. See who your competitors are and what they are offering. Are there any substitute products that would be more appealing to customer? Keep up with what is going on in market.
Dish Network is always changing channel packages and technology to appeal to their customers. Not too long ago Dish Network added Bridges TV to their Dish Network package. Bridges TV is American Muslim lifestyle Network. Bridges TV will accommodate to needs of a seven million and growing American Muslim population. Besides recent adding of Bridges TV, Dish Network has recently added several original Voom channels to their programming, giving Dish Network best HD channel package in nation. Along with this, DISH Network has announced that they will be adding Home Plug 1.0 technology so that one connection can serve multiple receivers. This new technology will also allow satellite radio to be used throughout a house. Dish Network always remains on top of what is happening in market.