How to Recognize Great Ads (that Are Generating Leads!)Written by Daryl Logullo | Strategic Impact!
Sorry to tell you, but people really don’t give a flying fling about you, your business or how great your product is. The want to know what benefit, advantage or personal improvement you offer that somebody else doesn’t. What do I mean? Well… how are you going to make people’s lives easier? Are you going to make them richer? Prettier? Slimmer? How are you going to improve their lives? I try to get my clients to understand this: advertising is salesmanship en masse. Plain and simple. It’s either salesmanship in print, salesmanship on air, or salesmanship in mail. But it’s not blind statements that say nothing, or cause no one to take action. Is it any reason why most advertising is lousy and doesn’t work? Unfortunately, few business owners don’t understand point of running an ad. You run an ad to stimulate a direct and immediate response. Or better yet promote an instant sale. Until a company understands purpose of an ad and how to formulate them, I tell clients to hold off and stop throwing their money away. Let me summarize where to begin:
| | PRONTO North America Users Conference to Feature Keynote Address: Peggy SmedleyWritten by Tom Verzi
Peggy Smedley is editor of Start Magazine and will be addressing first annual PRONTO North America Users Conference on Thursday, May 5th. Smedley was recently profiled in Wall Street Journal and authored Mending Manufacturing, How America Can Manufacture its Survival. She is an award-winning journalist. Wednesday, May 4th, Thomas R. Cutler, CEO of TR Cutler, Inc., author of Manufacturers Public Relations and Media Guide, Associate Editor of Industrial Connection, and Contributing Editor to InMFG magazine will be addressing PRONTO North America Users Conference. Cutler is also founder of Manufacturing Media Consortium, a group of 2000 journalists writing about various aspects of manufacturing and industrial trends. PRONTO North America, (www.prontoerp.com) based in Eden Prairie, Minnesota, is North American Master Distributor of PRONTO-Xi, a comprehensive software system allowing manufacturers,
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