How to Reach Your Next Job Faster with Fewer Potholes and Roadblocks

Written by Marta L. Driesslein

Want to change jobs and head in a different direction? The best career search outcome is attained when you anticipaterepparttar potholes and roadblocks ahead and refuse to let hindsight be your tour guide. If you wait for perfect road conditions andrepparttar 136002 “right opportunity,” you’ll consistently detour your efforts and eliminate premium career options.

Complacency damages your career more than lack of qualifications. The most obvious roadblock you’ll encounter onrepparttar 136003 race to find your next job is usually regrets about skills, education, and professional knowledge. However, be careful that you don’t possess an inner smugness that rests on past successes. Complacency will trick you to believe that employers will find you without any effort on your part to find them. You’ll be anesthetized to job search urgency by this false sense of security. Overconfidence costs you money and opportunities if you decide to sit back with a Jack Daniel’s and idle your time away untilrepparttar 136004 phone rings. It won’t.

Job seeker loses $30,000 and top management role while waiting for “right opportunity. Rich Connell, senior consultant for R. L. Stevens & Associates Inc., a leading international career marketing firm headquartered in Waltham, Massachusetts, regretted a huge blunder he made during his earlier career adventures. “I lost a high level management position and $30,000 in commissions and bonuses because of job search complacency.”

After being suddenly downsized, Connell admits several valuable months vanished while he waited forrepparttar 136005 “right” opportunity to magically appear. He didn’t take his search seriously. These tactical errors took him out ofrepparttar 136006 marketplace and offrepparttar 136007 hiring radar atrepparttar 136008 critical start of his sales career. Employers didn’t know he was available. He missed a great position that was significantly more suitable and provided larger financial reward thanrepparttar 136009 one he settled for because he ran out of leverage. “In retrospect, I should’ve jumped right back intorepparttar 136010 market and not wasted all that time. If only I had started my search sooner and gave it more attention. Losing $30,000 and a management fast track was an expensive teacher to learn how to conduct a successful job search,” he lamented.

Now wiser and more successful fromrepparttar 136011 experience and lessons learned, Connell from his ninth-floor office overlooking Indianapolis, Indiana strongly encourages job seekers to not postpone a career transition to wait for non-existent “perfect conditions.” Don’t delay your search any longer, for any reason. Get serious and get on with it, he says.

How to Pick the Best Career for You, Part 3: Marketing-with-Intent

Written by Marta Driesslein

Job searching without a target market is as frustrating as transporting a loved one to a hospital emergency room in a foreign country wearing a blindfold. There is every obstacle in place to guarantee you won’t arrive at your destination: Unfamiliar territory, unplanned routing and uncertain conditions.

Marketing-with-Intent precisely drives you to your target and with greater speed because you are usingrepparttar right mode of transportation, an accurate compass and a clear vision of where you’re headed. You’ll differentiate yourself from your competition by usingrepparttar 136001 right vehicle to uncoverrepparttar 136002 best career for you. Finding a job is easy. Locating a meaningful career is much harder but well worthrepparttar 136003 sweat. The traditional method of career transitioning moves you out ofrepparttar 136004 driver’s seat and intorepparttar 136005 back seat. Whenever your career marketing campaign is driven by your needs rather thanrepparttar 136006 employer’s, you lose control of steering your job search inrepparttar 136007 right direction. Today’s customer-centric marketplace requires companies to selectively position each product properly, target it towardrepparttar 136008 right market and package it into an effective, memorable branding. You’ll need this same laser-beamed approach to pinpointrepparttar 136009 right career. It is not a one-shot, random deal. You must market with intent.

Marketing isrepparttar 136010 whole business seen fromrepparttar 136011 point of view of its final result, that is, fromrepparttar 136012 customer’s point of view. We distinguish ourselves through our marketing. Sell solutions, not product. Create demand. Effective marketing both in business and career campaigning also demands continued:

•Diligence in tracking outcomes

•Courage to ditch non- or underperforming efforts

•Hands-on creativity to exploit hidden opportunity

There is no such thing as “soft sell” or “hard sell.” There is only “smart sell” and “stupid sell.” If you try to appeal to everybody, someone else is going to sneak behind you and pick off significant chunks of your market. Translation: Your competition wins. You lose. Smart selling understandsrepparttar 136013 critical difference between mass marketing and marketing segmentation:

•In mass marketing, candidates seek to appeal to a broad range of employers by passively utilizing a single untargeted and generalized marketing strategy. Dumb choice.

•In market segmentation, or Marketing-with-Intent,repparttar 136014 job seeker proactively seeks to appeal to well-defined employer targets. This is accomplished through a strategically-designed marketing action plan that employs multiple strategies simultaneously. Smart choice.

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