How to REALLY Profit from SEO By John AlexanderI want to give you a few more things to think about as you excel and grow in
craft of search engine marketing. If you are anything like me, you were hooked first time you really made a difference to someone else's success. I soon realized that being able to help business owners to get results from these optimization methods and strategies could also be amazingly profitable. I found out that customers are your greatest resources and many of them are quite generous when you make an impact on their business. So topic here is for those who want to profit from their skills (if you are not already doing very well and having an awesome time already).
It may seem like a strange thing to talk about but before I begin, I'll say this. There are many folks out there offering various SEO services and they are still not getting profits that they would like to make. They are not REALLY profiting way they might if they took a little different approach. The solutions that business owners need to really make a difference in bottom line, require more than just bringing volumes of traffic to a site. You need targeted traffic mixed with a web strategy to compel response.
Then another group that seems to be doing well at first but truth is they are making lots of promises and sales but they are not able to hang on to clients very long because they are not delivering long term results.
Many of my SEO clients have been with me 5 years plus. (I am still taking on new ones too.)
Let's talk about benefits of SEO to you as a search engine marketer, then we'll give you 5 ways to profit:
Here are just a few legitimate benefits of offering SEO services to your clients.
--Increase your sales There's no telling how many sales you can make when you not only can talk talk but you can walk walk and REALLY deliver results. Prospects can sense there is something different about you and your services. You are known as one who fixes up Web sites that don't work.
--Increase your repeat business I learned that just because someone buys a web site, it does not mean that they are happy with it. But if you can turn that Web site around and make it work, then that same client may even BUY a second or a third Web site, not to mention, buy various promotional services. All they need to see is, that what you do… really does work!
--Increase your referral business What can I say, but word gets around quick! Business owners talk to other business owners and every time you help someone out and make them successful on net, it's like they tell everyone else they know. Referral business is wonderful!
--Increase your credibility With right training and talent, your client comes to think of you as simply brilliant. This is not because you are REALLY brilliant, but you just look after your client's business as if it were your own. If your client insists that they have best web marketer and SEO on planet, why burst their bubble? You make them prosper and they make you prosper.
--Increase your confidence There is a difference your client notices in you...right down to your body language and that inner knowing that if I've gotten other folks awesome results last week, I can do it again no problem this week.
--Increase your authority I can not say enough about solid communication and managing client's expectations honestly.
--Build Client loyalty Let competitor just try and steal your clients with false promises or tricky claims. You've done a great job of educating your client and making them web wise. Now these things are quite profitable sounding but honestly, they are really just fringe benefits. Lets move on to talk about real profit options.
5 Ways to Profit from SEO: Here's how it starts~
1. Stop focusing on sales and start focusing on your clients success!
There are so many "webmasters", web designers, graphic artists in this business. Does it not just scare you a little bit? Don't we have to enter into competition with other web developers and does it not become a rat race?
Start focusing on your client's success.
Do all that you can do to make them successful. Pour all of your talents into making their projects work. So many folks I talk to can never stop thinking about where they will make their next sale instead of delivering results to clients they ALREADY have and in so doing, you establish lifetime residuals.
