This article will show you how to cut your printing costs to a penny and have your postcards addressed for free without doing it all yourself, reducing time you invest in your mailing to almost nothing. So, you have a list of hot prospects in hand; you need a way to get your marketing message in front of them with hope that a reasonable percentage will call you. You decide that you want to send a postcard to each prospect. You open yellow pages and randomly select a printer. After explaining what you want, she gives you a quote of eleven cents per postcard. That seems like more than you wanted to spend, so you call a few more printers. Several phone calls later, you finally get a quote that meets your budget--six cents each.
A week later you have postcards in hand. You sit down with your list on one side and a pile of hundreds of postcards on other side (if you aren’t sending at least hundreds at a time, don’t expect much of a response). You pop a couple of your favorite DVDs into disc changer and settle in for an evening of addressing your postcards.
You finish first and cross it off your list. After scribbling through first fifty, you look at clock and realize this is taking much longer than expected. All same, you are determined so you continue.
Two movies, two pens, and one band-aid later (for that pesky papercut), you finally reach end. The smile that cracks on your face is broken by thought that you still need to stamp them. One movie, one sponge, and hundreds of stamps later, you really reach end.
Despite feeling of accomplishment, you can’t help feeling dread at thought of going through process again in two weeks when you mail to list again (if you are not following up with your prospects multiple times, again, you are wasting your time). There must be a better way.
Does this scenario sound familiar? If so, then keep reading. I am about to show you how you can change that. You will be able to quickly setup multiple mailings in advance, sit back, and just wait for them to go out on specified date.
For those who haven’t yet experienced preparing your mailings by hand, feel free to try it for yourself once and then we’ll see you back here in a couple weeks when you are ready to appreciate what I am about to share.
Leveraging Your Time Effectively
Time is as precious as your cash flow and it should be leveraged just as carefully. Developing efficient systems and automating repetitive tasks is essential to your success as a business. When it comes to postcards and other similar mailings, United States Postal Service has taken care of this for you. The postcard mailing system I am about to share with you is based on a service available online at:
http://www.usps.com/mailingonline
The first time you visit Mailing Online web page, you will need to click on Sign-Up button. Signing up for a personal account allows you to save postcards and mailing lists so that you can easily reuse them in future. Now let’s talk about some of benefits that this service has to offer.
A Penny per Postcard for Printing
Normal postage for a postcard is twenty-three cents. The cost of mailing out a postcard through Mailing Online is twenty-four cents. This is like getting your postcards printed for a penny each and addressed for free.