You've written and compiled an ebook. Now you have to decide how much to charge for it. Finding right price is essential to success of your product. If you charge too little, people will think it's of little value, and they won't purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering price, which will cause you all kinds of new problems in future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don't you think people who bought it for $39.99 are going to be TORQUED?

Choosing right price for your ebook is one of most critical parts of marketing process. The first rule of pricing ebooks is to never underprice. Determine highest price your audience can afford, and then if you find your book isn?t selling, you can always reduce price. Before you take that step, make sure you are promoting your book like crazy on Internet and on websites. The price should be aimed at bringing in profits, but you should never forget that price is one of factors that people use in judging value of your ebook ? before they buy it. So always start with highest price, and then launch a mega-marketing campaign.

Pricing an ebook is particularly difficult because ebooks are a fairly new commodity. Since they are digital, value of an ebook is as confusing as understanding of what digital actually is to average layperson. This means that we must look at ebooks in a different light in order to determine their actual worth in this brave, new cyber world.

Let's look at difference between a book in print and an ebook. A printed book is an object you can hold in your hand, store on your bookshelf, even hand down to next generation. It is priced on factors such as paper stock, design and production costs, and marketing.

But fact that unites ebooks and print books is that they are composed of ideas. It is ideas in these books that have ability to change, or possibly transform, people's lives.

What do you think an idea is worth when evaluated against cost of paper and ink?

It is IDEAS that are valuable! That is how you determine cost of your ebook.

What should I charge for my ideas?

There are all different formulas and methods for determining correct price for your ebook. Let's begin with honing in on your ultimate goals.

Decide if your goal is to get wide distribution and maximum exposure. This goal is aimed at drawing customers to your business or service, or to establishing credibility of your reputation. If this is your main goal, you should aim to keep your price on low side. Some authors have even priced their ebooks at a profit loss to draw a high number of new customers. The key is to find a price that maximizes your profits and number of books you sell.

This is an excellent pricing strategy if you are looking to acquire long-term customers. Long-term customers are extremely likely to buy from you again and again ? as long as first ebook they buy is of exceptional quality and beneficial to customer.

We’ll briefly go over basics because of their importance. Editors want to see things done RIGHT way. I would bet that a lot of good releases simply get tossed out just because they aren’t set up properly. To a busy editor, that all too familiar 10 second glance says a lot for you and your business and if you’ve done your research enough to warrant that release to be placed in their newspaper or magazine.

Here are your essentials: