1. Break Out of Your Paradigms

Consider following predictions, made by experts:

“This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” Western Union internal memo, 1876

“We don't like their sound, and guitar music is on way out.” Decca Recording Co. rejecting Beatles in 1962

“The phonograph…is not of any commercial value.” Thomas Edison remarking on his own invention to his assistant Sam Insull, 1880

“Sensible and responsible women do not want to vote.” Grover Cleveland, 1905

“It is an idle dream to imagine that… automobiles will take place of railways in long distance movement of… passengers.” American Road Congress, 1913

“There is no likelihood man can ever tap power of atom.” Robert Millikan, Nobel Prize winner in physics, 1920

“The odds are now that United States will not be able to honor 1970 manned-lunar-landing date set by Mr. Kennedy.” New Scientist, April 30, 1964

"The bomb will never go off. I speak as an expert in explosives." Admiral William Leahy, US Atomic Bomb Project

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?” David Sarnoff's associates in response to his urgings for investment in radio in 1920s

“There is no reason anyone would want a computer in their home.” Ken Olsen, president of Digital Equipment Corporation, 1977

“Who hell wants to hear actors talk?” Harry Warner, Warner Brothers Pictures, 1927

“I think there is a world market for about five computers.” Thomas Watson, chairman of IBM, 1943.

“Flight by machines heavier than air is unpractical and insignificant, if not utterly impossible.” Simon Newcomb, an astronomer of some note, 1902

There are two big ways in which ebooks can be used to benefit you and your site:

1.Promotion 2.Profiting

Both of these are extremely important. Without promoting your site and receiving enough visitors, it is impossible to profit, which is ultimate aim of a successful internet business.

Promotion:

Ebooks are especially good for advertising your website. They cost almost nothing to produce and can be easily distributed via an email. You can either use an ebook which you have created yourself, or you can use another author’s ebook, provided you have permission. Here is how to advertise your site to unknown levels using an ebook:

- Use an ebook with a broad appeal, so as to achieve a maximum range of interest from many people. However, try to keep ebook relevant to your site’s subject matter. This way, those who travel to your site through ebook will find more that interests them on your site. This is how to turn browsers of your ebook into buyers on your site.

- Once you have chosen your ebook’s subject try to write content similarly to your site. Add a link to site you want to promote at beginning and end of every page in ebook. Make sure that these links are visible, and that it is made clear to viewer where these links go to. Within content of ebook, while talking about something which can be found directly at your site, a link can also be added. However, make sure not to clutter your ebook with links and ads. This looks unprofessional and gives viewers a bad impression.

- Having finished ebook’s content, check furiously for spelling mistakes or missing punctuation. These mistakes lead viewer to believe that author is unprofessional and even that site may be insecure and badly run.

- Now comes a crucial part. Make sure on very front of ebook, or somewhere where everyone will be able to see, that you have put a statement such as this:

“You may redistribute this ebook freely so long as content inside remains same”

This will mean that anyone you receives your ebook will be able to pass it on, so long as they don’t change it. Given fact that ebooks are a very popular form of displaying information nowadays, people are very likely to give your ebook away, whether it be a freebie on their site or a gift to newcomers. More and more people will have a copy of your ebook, with your link which goes straight back to your site. People are bound to click on your link if they’re interested.