How to Pitch a Story to the News MediaWritten by Jean Hanson
How to Pitch a Story to News Media We all have businesses that are newsworthy, right? Well try telling that to a busy newspaper editor! Here are some great tips for getting noticed:
1. Put it in writing. Generally speaking, a story pitch should be no more than one page. If they find it interesting, they’ll call you and ask for more detail.
2. Make it interesting. Say right at beginning what is most interesting or unique thing about your business or event.
3. Who does your business or event appeal to? Who is your target market? Is this appropriate for particular publication you’re submitting to?
31 Ways to Get Your Name in the NewsWritten by Shannon Cherry, APR
A news release is sent to editors and journalists in order to generate a news story in a newspaper or magazine. It's one of easiest and cost-effective, ways to get your message out there. If a reporter decides to run your release, your business receives space for free - and more credibility than just running an ad.
Many businesses ignore fact that reporters are looking for news, not just as rehash of an advertisement or promotion. Ultimately, if release is newsworthy, it won't be put in trash
So what's news?
Cherry offers 31 suggested press release topics:
1.A new product 2.An old product with a new name or package 3.A new version of an old product 4.An old product available in new materials/colors 5.A new application of an old product 6.New accessories available for an old product 7.The publication of new or revised sales literature