How to Pick a Topic for Your E-mail Workshop or E-course

Written by Shery Ma Belle Arrieta

The most frequently asked question I receive from people who want to create and develop their own e-mail workshops, e-courses or tutorials is how to pickrepparttar most suitable topic to develop.

Julie D. Raque is a business and personal coach who runs Matrix Coaching Services ( and she once asked:

"...In day 1 of creating a workshop, you instruct us to pick a topic and then develop an outline. I have brainstormed several topics that I know inrepparttar 109625 long run all will be workshops. What I need help is in deciding which one to pick.

"Here's my dilemma -- My first thought is to pick a topic that will be somewhat easy for me to do. It being my first workshop, I didn't want to choose a difficult topic. Is thisrepparttar 109626 right thinking? If so, it narrows it down to 2 topics. Following that decision is another one to long to makerepparttar 109627 workshop. Do certain lengths of workshops work better than others Meaning, does a 3-week workshop (one lesson per week) work better than a 12-week workshop?"

When you're only starting out in developing your first e-mail workshop, picking which topic to work on isrepparttar 109628 first ofrepparttar 109629 many decisions you will make alongrepparttar 109630 way.

If you came up with a long list of possible workshop topics during your brainstorming session, you might end up confused and undecided of just what you want to develop first.

It's always best to ask yourself:

~ Which topic are you most comfortable with?

~ Which topic can you develop quickly?

~ Which topic do you have contents or resources available already?

~ Which topic do you think will be in demand and will generate immediate interest?

It's not wrong to pickrepparttar 109631 easy topic and develop it firstrepparttar 109632 same way that it's not wrong to pickrepparttar 109633 hardest topic either. Instead, ask yourself which ofrepparttar 109634 topics you came up with will createrepparttar 109635 highest level of interest or response in your niche.


Written by Karen Fegarty

Years ago, when email was just emerging asrepparttar incredible marketing tool it is today, everything was done in plain text. Since not everyone usesrepparttar 109624 same email program, and not all of them are compatible withrepparttar 109625 others, messages often ended up looking like nothing but jumbled pieces of nonsense. Besides that, they were boring.

Thus, Internet marketers were forced to find a way to spiff up their email messages to make them grab attention. Luckily, HTML was there to provide a solution.

Studies show that marketing emails sent in HTML format get much better response rates and far fewer unsubscribes than those sent in plain text. The reasons for this are many, but perhapsrepparttar 109626 biggest reason can be summed up this way: HTML messages look cooler!

The great thing about HTML is that all your recipients will be able to see it. The problem is that you can't always predict just how it will look. Users with older or outdated email programs will likely seerepparttar 109627 message as text, and some will even see all that ugly HTML coding. Those using newer versions of Outlook or Outlook Express, Eudora, or Netscape Communicator will likely seerepparttar 109628 HTML as it was intended... at least partially.

The only way to ensure that your HTML messages are seenrepparttar 109629 way you designed them is to formatrepparttar 109630 text/plain and HTML materials separately from one another, and haverepparttar 109631 appropriate version ofrepparttar 109632 message displayed forrepparttar 109633 recipient. This way, those who have HTML enabled email programs (which most people do these days) can see your message exactly how you planned. Similarly, even those whose email programs do not allow for HTML will be able to read your message loud and clear.

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