1.Establishing theme of event

Each event follows a theme and purpose which will drive event set-up, target audiences or participants, guests and marketing approach. In general, a business event such as an international conference for a particular industry will appeal to participants conducting businesses within that industry as well as sponsors who gain mileage out of publicizing their products during event.

Apart from that, theme of seminar will also determine type of marketing channels to be used to for publicity. This also holds true for seminar marketing team who will need event theme to correctly identify target participants and companies to sell event to.

2.Selecting a venue

Venue selection is highly dependent on scale of event. Usually this is determined by number of participants, presence of any guests of honor (such as royalty or politicians) activities during event, or if there are additional floor space required for exhibition purposes.

A typical seminar of about 100 – 200 can be comfortably implemented in a hotel seminar room, possibly in a theater style setting or classroom setting. However, larger scale events with participant numbers scaling between 500 – 1000 may require a large hall, ballroom, auditorium or a convention center.

The location and quality standard of venue is also important especially if event involves participation of VIPs. With this, a reputable location would be imperative, including good quality and wide range of seminar facilities available. It is always wise to explore possibility of a few venues and examine their location suitability, level of services, ambience, and costs before coming to a decision.

3.Seminar Marketing and Publicity

Seminar marketing is by far most critical and often most challenging task in event organizing, and is often regarded as most critical factor of an event’s success. This is because number of participants turning up for a seminar is highly dependent on strength of marketing activities and publicity. Whether or not event achieves its objective or whether organizers will walk home with a profit or loss largely depends on marketability of event. This means that right marketing strategy and seminar positioning must be adopted in order to draw adequate event sign-ups.

Most of time, event organizers who have large budgets will turn to above line marketing such as newspaper and magazine advertisements as well as radio and television advertising to publicize event. Press releases may also be sent in to major newspapers, in order to create awareness of upcoming event. Additionally, large advertising media banners and posters can also be purchased to advertise event in high human traffic areas. When using print advertising, specific magazine or newspaper used must have target audience of your event as their primary readership base. Also all print media should be copy written with an enticing approach, highlighting extensive benefits of participation.

Some years ago, when world seemed to close in on me and I felt as though I was trapped between sword and wall, I made an exciting discovery. Actually, it was a phenomenon that was as old as dirt but it took on significant meanings for me because it freed me from all my problems and all stresses and pressures that were being imposed upon me.

I discovered that there is only one simple root cause of all problems. When this primal cause becomes known, understood and properly applied, all problems disappear like snowflakes on a hot griddle. In fact this discovery launched me on a life-long career as a professional problem solver for a widely diverse personal, professional and corporate client base that included many of giants of American business.

I had discovered law of opposites.

Take just a minute and think about world you live in. Have you ever noticed how everything you’re involved in is comprised of opposites? Opposites abound everywhere and in every situation. Webster has many definitions for opposites but they are best summed up in one where he defines opposites as “elements that are so far apart as to be totally irreconcilable”.

For example, we have such irreconcilable opposites as up and down, left and right, short and tall, light and dark, assets and liabilities, success and failure, freedom and bondage and on and on and on. I doubt that you think of anything that does not have an implied opposite

Think about it: We live in a world of division. We live in a world where “twoness” prevails; a world of duality where very position, situation and condition is challenged by some alternative where one side is always pulling against another or pushing up against a wall that will not yield.

This is living in a world that is perfectly designed to promote struggle, turmoil, conflict, confusion, disputes and disagreements. This law of opposites is cause of all problems. Without knowing how to control or overcome this law of opposites, people try to adapt to it without realizing that by so doing they only succeed in increasing their frustrations and prolonging any solution. Is it any wonder that so many people are suffering such pressures, stresses and anxieties!

If these people could somehow prevent this law from operating in their individual experiences they could enjoy living is a world where oneness prevailed and those things we call problems would have no influence over them.

This might be best illustrated by using such familiar opposites as positive and negative. Positives and negatives are opposites and have nothing in common. They cannot mix or commingle. Neither can one be described in term of other. Try as you might, you cannot successfully justify one to other. They are opposites. It is law!

A problem is defined by Webster as “an intricate, unsettled question without an answer; a source of perplexity and vexation”. By their very nature, problems are negative. Webster defines “negative” as “something that is opposite, or negation, of something”. That “something” is positiveness of problem’s solution. Webster’s definition of “positive” is “that which is real, not speculative, not fictitious and logically affirmative; that which has actual existence”.